I would like to address humanities grand challenges through product innovation and new consumer experiences to contribute to a better future. My experience in strategic planning and project management makes me a great candidate to initiate, plan and manage innovation projets in design consultancies and R&D departments. I am also interested to lead brand communications for a fast forward company embracing digital, social and environmental change.
To deliver on business targets I challenge current perceptions with consumers daily life insights to design :
- usefull, desirable, sustainable brands
- valuable products and services
- breakthrough digital acquisition strategies
- engaging prospect and client communications
- relevant research and data analysis enabling decision
Managing teams towards the realization of a common project with strong stakes is challenging, I completed a master in INNOVATION & TRANSFORMATION to :
- plan projects exploring new business models and reconciling financial, human, techs constraints
- pose complex problems with method, structure and rigor to convince decision makers
- design relevant and creative responses through design thinking to remain connected to consumer reality
- communicate the value proposition and the results effectively to concerned publics, including Comex
I have clarified my approach in a serie of methodological articles:
1- To (re) engage employees digital transformation must make sense #socialinnovation #purpose
2 - Experience design to create value and collectively visualize the customer experience to deliver #experiencedesign
3- Brand entertainment the new way to communicate with the -35 years on line and on TV # brandcontent
4- The animation of the collective to envision and deliver an exceptional customer experience # engagement
5 - The account planner and the designer, actors of corporate innovation and transformation #planner
My resume + portfolio as well as my articles are here : www.pourquoitucours.fr
