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2009 / 2010 SOCIAL TRENDS Marketing Communication Media Creativity Design by pourquoi tu cours
The strategic planners of pourquoi tu cours (the ideas agency) have identified 4 major social trends for 2009.
1st social trend : Self Accomplishment
- Recentring on oneself
- The need for doing things
- Conscience awakening
Second social trend : Interactive Identity
- Open Identity
- Co constructed Identity
- Active Identity
- Augmented Identity
The 3rd social trend : Networking
- People like us
- Activation links
- Interpersonal links
- Influence nodes
4th social trend : Collective automation
- Shared activity spaces
- Action communities
- Open access
- Geolocalisation
- Technological automation
2009 SOCIAL TRENDS Marketing Communication Media Creativity Design
View more OpenOffice presentations from Jérémy Dumont.
Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline.
We have enabled companies such as iDTGV, Orange, LVMH, Crédit Coopératif to function as one dynamic network to increase their performance, to practice open innovation to develop new products and services, to engage consumers in new relationships through advertising, to build social platforms to better interact with stakeholders comunities or to integrate social media in their strategies.
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0), is the place where 60 000 professionals working in marketing, communication, media and design interact to share ideas and master 2.0 innovations.
POTSED ON CONTAGIOUS IDEAS : 2.0 strategic planning
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TENDANCE DE SOCIETE = rapport d'innovation sur la diffusion des valeurs féminines dans la société. Un rapport d'innovation de courts circuits, le cercle d'innovation du réseau interprofessionnel PSST.
Introduction du rapport d'innovation sur la diffusion des valeurs dites féminines
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La Diffusion Des Valeurs Dites Féminines - Partie 1
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La Diffusion Des Valeurs Dites Féminines - Partie 2
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Les hommes en jupe !
envoyé par newzy-fr. - Regardez les dernières vidéos d'actu.
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21 April 2010
The noble principles on which modern France was founded are in trouble. But the effort to give them new life is underway, says Patrice de Beer.
About the author
Patrice de Beer is former London and Washington correspondent for Le Monde.
Liberté, Egalité, Fraternité.... For more than two centuries, since the revolution of 1789, this motto has been carved on the nation's coat of arms and on the façade of public buildings all over France. Amid the revolution's rich cultural and imagistic repertoire, it is still considered the symbol of the motherland of human rights. Many French people believe it to be one of the most honourable legacies of an intermittently glorious past. But what remains of these noble ideals in the France of today?
A glance at current political realities suggests the answer is "not much".
Liberty? A cluster of fears - of immigration, of globalisation, of crime - has fuelled successive governments' efforts to centralise power, and trade an increasing number of long-taken-for-granted civic rights for a law-and-order strategy. The government of President Nicolas Sarkozy - who on 6 May 2009 celebrated the second anniversary of his election - has gone further than any previous one in this respect.
The grand ideal looks equally fragile abroad. Realpolitik leads France to trade with and indulge unsavoury leaders and authoritarian states. Patrice de Beer is former London and Washington correspondent for Le Monde
Equality? This is a period of economic crisis where much of the population lives in insecurity and near-despair. There is high unemployment; half of France's households live on less than €1,470 a month ($2,010); 13% of the population lives below the poverty-line. Millions of French people believe, for the first time in decades, that their children will be worse off than they are. The immigrant population and its children are ghettoised, more prone to unemployment, and victims of job discrimination.
There is a chasm between rich and poor. The notion of equality of opportunity and a "social elevator" based on merit shows its limits in an education system of which France was once proud. Today the university sector is starved of funds and packed with students who have meagre chances of finding a good job, while the successful business schools and grandes ecoles for the crème de la crème guarantee career-track progress for a favoured elite.
Fraternity? Nicolas Sarkozy describes the scions of two of France's wealthiest families - Arnaud Lagardère and Martin Bouygues, each of whom controls a media empire - as his "brothers". The French president, living symbol of the nation to the world, seeks his friends in the bling-bling world of opulence, greed and power. Another crony, the advertising tycoon Jacques Séguéla, captured the spirit of the age in the comment: "If you don't sport a Rolex watch at 50, you've wasted your life"! Too bad for the legion of "losers".
The response to an appeal by Ségolène Royal - the socialist candidate who challenged Sarkozy in the presidential election of 2007 - for her audience to echo her chant of Fra-ter-ni-té was revealing; she was vilified on all sides, called mad by some and silly by others for embracing such passé mantras.
After the fall
The social corrosion and political manipulation of the principles that underpin modern France make it hard for the French to reclaim them. Yet in face of these depredations, there are signs of a struggle both to invigorate them and to reorder their priorities.
A survey recently published by two researchers of the Association pour la recherche sur les systèmes de valeurs (Arval) suggests that over the 2000s the French public's commitment to equality has for the first time become more important than that to freedom (see Pierre Bréchon & Jean-François Tchernia, La France à travers ses valeurs [France through her values], Armand Colin, 2009). The notion that social competition is itself valuable has retreated, while the idea that the state has a key role in guaranteeing welfare and regulating or directing business has advanced.
At the same time, the idea of fraternity has in some areas returned to prominence. In everyday life, for example, where local solidarities - nurtured at grassroots level by community groups and occasionally helped by municipal authorities - are helping some to survive the crisis. Indeed, when the economy is failing, life is getting harder, social distances widening and an ethic of individualism spreading, "solidarity" might look like an appropriately updated version of the classical "fraternity".
Such a modernisation of the founding ideals of modern France is reflected in another recent publication by one of the country's best known intellectuals, Régis Debray. In the latest episode of a colourful career - Debray followed the trail of Che Guevara to Bolivia in 1967, advised Francois Mitterrand in the 1980s, rallied to Jacques Chirac in the mid-1990s, all the way pouring out books on the media and political or religious affairs - the author breathes new life into the debate on "fraternity" and veers back to the left in the process.
Régis Debray's book - Le Moment fraternité (Gallimard, 2009) - wants France's embarrassed silence on this value to be lifted. He advocates a fraternité with a fighting spirit - a concept where the collective "we" overcomes narrow egoism, and a society disfigured by fragmentation and crazy numbers (shares, price indexes, polls, profits, debts) and is returned to human scale and sanity.
For Debray, fraternité today involves not bland sermonising, far-left sloganising, nor nostalgic reminiscing. It means going beyond the intellectual comfort of social and intellectual bubbles, creating networks to build a new and better society. At a time when the increasingly unpopular Nicolas Sarkozy has expressed his loathing for "egalitarianism", Debray offers a way ahead on another flank for a left divided by personal rivalries and seeking a convincing substitute to the presidential regime. When each of the three "pillars" are in their own way under assault, and the painful economic recession threatens greater social violence, a coherent model of change is desperately needed. Régis Debray offers one way forward.
Liberté, Egalité, Fraternité ou la mort...in their own way the French may, after all, be seeking neither to live in the past nor abandon it, but to infuse its ideals with new life.
Also in openDemocracy on French politics:
Johannes Willms, "France unveiled: making Muslims into citizens?" (26 February 2004)
Patrick Weil, "A nation in diversity: France, Muslims and the headscarf" (25 March 2004)
Henri Astier, "We want to be French!" (22 November 2005)
Alan Lentin, "The intifada of the banlieues" (17 November 2005)
Henri Astier, "France's revolt against change" (23 March 2006)
Henri Astier "In praise of French direct democracy" (12 April 2006)
KA Dilday, "Zidane and France: the rules of the game" (18 July 2006)
Henri Astier, "France's banlieues: year of the locust" (8 November 2006)
Henri Astier, "Jurassic Left: the strange death of France's deuxième gauche" (25 March 2007)
KA Dilday, "France's two worlds" (7 May 2007)
Hector Andrieu, "A lost left: the soul of French socialism" (5 June 2007)
James McDougall, "Sarkozy: big white chief's bad memory" (7 December 2007)
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17 April 2010
List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals
If you’re interested in jobs for this space, please read the “on the move” posts.
Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, I want to make sure companies do it right. I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”.
The first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff.
It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Generation Y comes to us with these abilities built it as a “digital natives”– yet the need to organize will still occur, it’s a knee jerk reaction to every corporation.
This list, which I realize is going to be a lot of work, will be an ongoing index of these professionals, I will only do this for a limited time (probably till end of 2008, or until I can’t scale).
Requirements
Unlike a wiki, I will be vetting this list to ensure quality. Kindly leave a comment but first read the requirements:
1) This is your full time (and current) job even if you have a variation on the title –you are not a consultant. Sure, you do more than social media alone, but the organization realizes you’re on point as the expert.
2) You’re at a large corporation, in fact, a Fortune 5000 company, or you’ve over 1,000 employees. I can easily list out thousands of community managers at startups, but I’m trying to demonstrate how large corporations are moving forward.
3) Provide reference: You must provide your title, and a link to your blog/profile/linkedin that indicates your role and title, perhaps a post that announced your title or intentions.
4) Indicate which role you are, a Strategist (inward focused) Community Manager (externally focused), or Research of Product focused (developing a social media product/service for sale)
5) This is primarily for external efforts with customers and prospects –not internal
6) If you do not meet the requirements to meet this list, you can create your own, and I’ll prominently link to it. Update: April 2009, Ted has created a list for community managers that focus on internal communities.
I’ve you’re a social media professional (at a smaller company, agency, startup) I’ve a list for everyone on my “on the move” posts.
Ongoing List of Social Computing Strategists at Enterprise Corporations
The Social Media Strategist, whose job is to lead the internal charge, develops the program, gains resources, convinces management, and measures success.
Key differentiator for this group? They are primarily internally focused program managers.
Technology
Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation Bob Pearson, Vice President, Communities & Conversations at Dell Chris James’s Experience, Social Media & Community Strategist, Advanced Micro Devices Gunjan Rawal, Worldwide marketing manager at Intel Software Network Adam Christensen, Social Media Manager, IBM Corporation Bryan Rhoads, Sr. Digital Strategist at Intel Corporation Brian Ellefritz, Sr. Mgr, Social Media Marketing at Cisco Systems Todd Watson, Social Media and Search Marketing Manager, IBM Software Group Rawn Shaw, CoE Lead – Social Software Programs & Enablement at IBM Vanina Delobelle, Global Product Director, Monster Jeanette Gibson, Director of New Media, Cisco Systems Karen Snyder, New Media Program Manager, Verisign Marc Sirkin, Sr. Marketing Manager – The Microsoft CIO Network at Microsoft LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Systems Tac Anderson, Social Media – CRM – Search, HP Adam Gartenberg, Team Lead, Social Marketing Initiatives at IBM Christopher Haro’s Experience, Social Media Manager, Premiere Global Services Justin Kestelyn, OTN Editor-in-Chief, Oracle Richard Binhammer, Senior Manager, Dell Deanna Bell, New Media Program Manager, Cisco Dave Mastronardi, Program Manager / Implementation Architect at Raytheon Jamie Pappas, Social Media Strategist, Evangelist, and Enterprise Community Manager, EMC Michael Brito, Global Social Media Manager, Intel Annie Rodkins, Social Media Manager, Intel Lorna Li, Web Marketing Manager , Social Networking & Social Media, SalesForce Kelly Colgan, Media Relations Specialist, Schneider Electric Dan Schawbel, Social Media Specialist, EMC Bob Duffy, Senior Social Media Strategist, Intel Mark Yolton, Senior Vice President, SAP Community Network, SAP Steve Mann, GVP, Social Media & Customer Experience Strategy, SAP Bob Duffy, Senior Social Media Strategist, Intel Fred “Fritz” Alberti, Senior Manager of Social Media, Salem Communications Tilly McLain, Community Manager, MyBlogLog, Yahoo Diane Davidson, Sr. Manager of Customer Success and Community Program, Cisco, the WebEx Technology group Rick Reich, Sr. Mgr, Social Media & Technologies, Citrix Systems Rachel Makool, Sr. Director, Community Development, eBay Electronics
Mark Squires, Head of Social Media Communications, Nokia Marcie Cohen, Sr. PR Manager, Sony Electronics Hospitality
Cassandra Jeyaram, Social Marketing Manager for InterContinental Hotels Group Automotive
Chris Barger, Director, Global Communications Technology, General Motors Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company Christopher Barger, GM Director of Global Communications Technology, General Motors Sylvia Marino, Executive Director Community & Social Media Operations, Edmunds.com Inc. Airline
Paula Berg, Public relations specialist, Nuts about Southwest Blog, Southwest Airlines Brian Lusk, Manager Customer Communication, Nuts about Southwest Blog, Southwest Airlines Morgan Johnston, Manager Corporate Communication, JetBlue Airways Alma Dayawon, Electronic Communications Manager, The Boeing Company Aerospace
Ariel Waldman, NASA CoLab program coordinator Finance and Insurance
Ed Terpening, VP of Social Media Marketing at Wells Fargo Matthew Anchin, Vice President, Online Communications, American Express Christine Morrison, Social Media Marketing Manager at Intuit’s Consumer Group Scott Wilder, GM – Online Communities at Small Business Division, Intuit Paula Drum, Vice President, Marketing, H&R Block Alan Edgett, Sr. Director of Advanced Marketing Systems, Experian Interactive Justin Gibbs, Online Marketing Strategist, Manager, Experian Consumer Direct Annalie Killian, Director of Collaboration, Intranet, Communication and Innovation at AMP Shawn Morton, Senior Consultant for Social Media at Nationwide Insurance Matt Anchin, Vice President, Online Communications, American Express Matthew Lehman ,Web Experience Director, Progressive Insurance Consumer Products
Jim Deitzel, Sr. eMarketing Manager at Newell Rubbermaid Lindsay Lebresco, Public Relations & Social Media Manager at Graco Children’s Products/Newell Rubbermaid Bert DuMars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid Retail
Todd Feldman, Sr Manager, Emerging Marketing Channels, Circuit City Stores, Inc. Stephanie Pike, Manager, Content and Community, Circuit City Stores, Inc. Gary Koelling, Sr Mgr Social Technology, Best Buy Steve Bendt Sr. Manager of Social Technology, Best Buy Denise Garciano, Online Content & Community Specialist, PacSun John Andrews Emerging Media Sr. Manager at Wal-Mart Stores, Inc Research
Yemil Martinez, Director, New Media Marketing and Web Strategy, Institute for International Research (IIR) a subdivision of Informa Michele Frost, Director, Web Marketing at Forrester Research Heathcare
Marcus Frank, UX Strategist & Creative Director, National Cancer Institute Burt Lum, Business Relationship Manager, HMSA Shwen Gwee, Lead Business Analyst, Health Informatics and New Media at Vertex Pharmaceuticals Media Gaming and Entertainment
Jessica Baker, Marketing Manager, Interactive Media, American Greetings Interactive Michael Hall, Community Product manager, ABC.com Charles Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc. Eby Ghafarian, Manager, Product Engagement & Community Development at Hachette Filipacchi Media (Elle.com, caranddriver.com, roadandtrack.com) Jean Fahmy Director, Director, Digital strategies, Transcontintental Media Jason Richman, Director, Digital Product Strategy, NBC Universal Daniel Thornton, Community Marketing Manager at Bauer Consumer Media Charles E. Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc.
Agency
Shiv Singh, Vice President, Social Media & Global Strategic Initiatives, Avenue A Razorfish Brad Mays, Senior Vice President (Social Media), Fleishman-Hillard Jon Burg, Emerging Channels Specialist with Digitas
Services
James Davidson, Web Strategist, Creative Services & Branding, Manpower
Ongoing List of Community Managers at Enterprise Corporations
The Community Manager, who’s job is to primarily be a community advocate is a social media user, and is externally focused, they are primarily the face to the online community. As companies scale, I expect to see these types or roles appear often for each product group at larger companies, they often report directly to the strategist or at least have a dotted line.
Key differentiator for this group? They are primarily an externally (customer/community) facing role.
Technology
Lionel Menchaca, Community Manager, Dell Anton Chiang, Web Communities Manager, Juniper Networks Lacy Kemp, Social Media Communications Specialist at RealNetworks Stephen Spector, Sr. Program Manager, Xen.org Community, Citrix Michael Sandoval, Global Communities Manager, Texas Instruments Vishal Ganeriwala, Sr. Manager of Citrix Developer Network, Citrix Amie Paxton, Channel Community Manager, Dell Angela LoSasso, Community & blogs strategist, HP Tom Diederich, Social Media/Web Community Manager, Cadence Systems Bill Pearson Bill, Manager, Intel Software Network, Intel Josh Hilliker, Community Manager of the vPro Expert Center, Intel Robyn Tippins, Community Manager, Yahoo! Developer Network at Yahoo! John Summers, Community Manager at NetApp Mario Sundar, Community Evangelist at LinkedIn Tom Ablewhite, Community Manager, Thomson Reuters Craig Cmehil, Community Manager for the SAP Developer Network Lou Ordorica, Social Media Producer at Sun Microsystems John Earnhardt, Senior manager, media relations and blogger in chief, Cisco Systems Deirdre Walsh, Community Manager at National Instruments Rachel Luxemburg, Community Manager at Adobe Aaron Tersteeg, Software Developer Community, Intel Josh Bancroft, Software Developer Community, Intel Jeff Moriarty, Software Developer Community, Intel Cathy Ma, Yahoo Community Manager, Yahoo Europe Shashi Bellamkonda, Social Media Swami , Network Solutions Ian Kennedy, Product Guy, MyBlogLog, Community Manager, Yahoo David Kim, Manager, Online Marketing and Communities at Symantec Marilyn Pratt, Community Evangelist, SAP Labs Scott Jones, Community Manager and Content Strategist, SDN at SAP Labs Badsah Mukherji, Sr. Community Manager at VMware Jon Mountjoy, Community Manager & Editor-In-Chief at Salesforce Senior Director, OTN & Developer Programs Oracle Jake Kuramoto, Oracle Apps Labs, Oracle USA Kelly Feller, Web Marketing Manager leading the IT Community site Open Port, Intel Erica Kuhl, Sr. Producer & Community Manager, Salesforce.com Community Aaron Tersteeg, Community Manager (Multi-core Development) Intel Software Network, Intel Jeff Moriarty, Community Manager (mobility) for the Intel Software Network, Intel Alison Bolen Editor, Sascom voices blog, SAS Melissa Daniels, Community Manager for All-Star group for Yahoo! Messenger, Yahoo! Amy Barton, Strategic Programs Manager, Intel Software Network, Intel Holly Valdez, Community Manager, Cisco, the WebEx Technology group Electronics
Ray Haddow, Blogger Outreach, Nokia Charlie Schick, Lead on Nokia corporate blog, Nokia Media, Gaming, Entertainment
Kellie Parker, Online Community Manager at Sega
Kristopher Shaw, Community Manager at MTV Networks UK EM Stock, Senior Community Manager at Sony Online Entertainment Katie Hamlin, Community Manager, Fodors.com, Random House Justin Korthof, Community Manager at Microsoft David Cushman, Digital Development Director, Bauer Consumer Media UK Laurent Courtines, Community Manager at Games.com AOL Research
John Cass, Online Community Manager, Forrester Research Finance
Scott Moore, Senior Online Community Manager at Schwab Learning Jose Antonio Gallego, Community Manager at BBVA (Spain) Amy Worley, Director, Marketing Manager, HR Block Fran Sansalone, Community Manager for the Open Calais Web Service, Thomson Reuters Automotive
Karen Spiegler, Community Manager, Edmunds.com, Inc. Alicia Dorset, Blog editor, General Motors Retail
Slaton Carter, Online Community Development Manager, Whole Foods Market Winnie Hsia, Online Community Moderator, Whole Foods Market Consumer Goods
Jennifer Cisney, Chief Blogger, Kodak Agriculture
Christopher Paton, Social Media Team Lead, Monsanto
Ongoing List of Social Media Researchers and Social Media Product Managers
It’s become evident there are other roles within large enterprises that focus on Social Computing, in fact, these folks are researchers, analyzing online behavior or creating specs for future products. Expect large enterprise software companies to offer these features in their product suites in the coming future.
Key differentiator for this group? They are researching or building social media products that will be brought to market.
Technology
Jonathan Grudin, Principal Researcher, focused on the adoption of emerging (social computing) at Microsoft Marc Davis, Social Media Guru, Yahoo! Corporation Kingsley Joseph, Sr. Manager, Successforce.com & IdeaExchange, SalesForce Jamie Greenly, Product Line Director Salesforce Ideas at Salesforce.com Lawrence Liu, Senior Technical Product Manager for Social Computing, Microsoft SharePoint Frank Gruber, Principal Product Manager for AOL in the social networking & platforms group, AOL
Alan Lepofsky, Senior Strategist at Socialtext Filiberto Selvas, Social Media Strategy Director at Avenue A Razorfish Marty Collins, Sr Product Marketing Manager, Social Media Strategist Windows/Windows Live, Microsoft Matthias Zeller, Group Product Manager, Project Genesis, Adobe Systems Moz Hussain, Director of Product Management, Unified Communications Group, Microsoft Corporation Suzanne Minassian, Product Manager for IBM Lotus Connections, IBM Steven Tedjamulia, Sr. Business Product Manager at Vignette Corporation Dan Truax, General Manager for the Microsoft Server and Tools Online (STO) group, Microsoft Dick Costolo, Social Media, Google
Related Resources
I’ve kick started this list with a few that I know, please be detailed in the comments, as I’ll be reviewing to ensure accuracy. If you’re seeking a job, or wanting to hire folks, start with my “on the move” series of posts. Also see the New PR Wiki list of CEO blog. Shel Israel’s Global Survey of interviews on text and video have stories of many of these folks. Mario Sundar has a list of community mangers of all industries and sizes. Connie Benson left this list of community managers on twitter.
What and How to Submit
First, read the requirements stated above. Then submit Name, Title,
Company, Which category (see descriptions), URL to bio that describes
body of work. I prefer a link to your LinkedIn account that shows your
role, as well as description of social media program or project.
If you’re shy, send me an email at [email protected], subject line should be “social media role” (I get hundreds of emails every day)
Update June 24: Bear with me, this is a major undertaking and I’m reviewing each entry. I also found quite a few comments being withheld by wordpress, I approved the ones I could find (using keywords to filter 25,000 spam comments). Please, carefully read the requirements before submitting, some I cannot add due to volume. If you wanted to create a list for SMB or internal folks, I’m happy to link to it.
Also, someone I respect suggested that this list is ‘outing’ those that may not want to be bombarded by vendors, most of these are submissions, and all records are public and found on LinkedIn. The kickoff list was a handful of people that were cited in public reports, who blog, or were in books. If you don’t want you name on here, simple email me and I’ll have it removed.
July 30th: Over a month since I started this list, it continues to grow and grow. I think we’ve gotten past the major influx, and now just a trickle of users are being added.
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29 March 2010
Convergence 2010 – 10 cool things that could happen this year… or not. By Dan Shust
SXSW Convergence 2010 Dan Shust
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SOURCE : slideshare
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18 February 2010
Rapport d'innovation de courts circuits : les 100 meilleures campagnes de communication 2.0 (prix BEST OF COM)
Nous avons réuni les 100 meilleures campagnes en demandant aux responsables de communication en agence de nous envoyer leurs meilleures campagnes 2.0 de 2009 et les campagnes françaises qu'ils ont personnellement aimé.
- Michael Bernier, Founder et Alban Penicaut DC, Chainsaw
- Daniel Fohr, Fondateur et directeur créatif, MC Saatchi GAD
- Georges Mohammed Cherif, Président, BUZZMAN
- Patrick Le Roux, Président, L'agence biscuit
- Ludovic DELAHERCHE, VP marketing & sales, eYeka- Frederic Rossignol, président de Rossworks
- Sarah Barukh, Responsable du développement, Blogbang
- Bertrand QUESADA, Fondateur, Ebuzzing
- Frederic Bellier, ex Directeur de la régie, Dailymotion
- Sylvie Dupland, Responsable du développement, Manitoba
- Pierre-Luc POUJOL, Président et Fondateur, Symaps
- Michel Hebert, vice-président de TBWA
- Laurent Colin, Web Strategist & Community Manager, Nouveau Jour
- Emmanuel VIVIER, CEO & Founder de VANKSEN
- Marc Désenfant, Directeur Général, Come&Stay
- Laurent Boulic, Directeur associé et Cédric Gavillet, responsable marketing, Pinkanova
Encadrés par jérémy dumont directeur du planning stratégique de pourquoi tu cours :
Best Of Communication 2.0 2010
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17 February 2010
Digital visions : Ten ideas for the new decade. By Steve Rubel
In the video below I outline the big themes in the paper. My full introduction follows.
During the last decade, we’ve seen social and digital media move from being purely the domain of tech-savvy types into a mainstream phenomenon. All you need to do is consider one statistic: Twitter was mentioned on television nearly 20,000 times in 2009, according to SnapStream. As a result, companies are investing in it and – slowly – seeing results.
Given the hype, much attention has turned to guessing what will become “the next Twitter.” It’s ample fodder for tech and marketing pundits, the media and clients – especially at the beginning of a new year and a new decade.
However, in many ways this is the wrong question to ask. Where once it was hard to sleuth out emerging platforms like Twitter, YouTube and Facebook before they grew, now they just seem to surface out of nowhere. You’ll know the next Twitter when you see it.
The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy – and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.
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SOURCE : litmanlive.co.uk
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The top moments of the decade in Social Entrepreneurship. By Nathaniel Whittemore
My final list of the year, and this is the big one: the top moments in social entrepreneurship of the decade. As any list, this is subjective, and reflects my biases. That said, I've tried to look across a pretty wide scope of happenings and chose key moments that reflected larger movements and shifts that have shaped the field. As you'll see, and following the pattern of this blog, I haven't defined the field strictly, and have included events that I think have, are, or will shift the boundaries of how we define ourselves. In true historian form, I haven't even defined the decade in strict terms. The ordering isn't random, but it reflects an attempt to balance the impact that an event already had to the impact it will have in the coming years. One regret is that the list is largely US-centric. This is a matter of my failings to know the whole world far more than the lack of the world's impact on social entrepreneurship. Finally, there is almost no doubt that I've forgotten important things, and for an incredibly complete history of our field, please download and read this chronology of social enterprise. Without further ado: #10: Launch of the Office of Social Innovation (April 2009) - While it is muddled through the messy business of reforming health care and cleaning up foreign wars, this administration has also quietly put into motion the most high level collaboration between social enterprise and government the US has seen. With $50 million in approved funding, the forthcoming Social Innovation Fund provides a chance to live up to the promise of the office. Other notable moments for government collaboration with social entrepreneurs include the Fall 2006 launch of the Louisiana Office of Social Entrepreneurship - the first state level office of it's type, and the UK's May 2006 commissioning of the Cabinet Office of the Third Sector. #9: First Issue of Stanford Social Innovation Review (Spring 2003) - The 2000s saw a huge number of academic programs based around social entrepreneurship and innovation. Indeed, it's increasingly a prerequisite that MBA programs have significant social innovation offerings. I've chosen the publishing of the first issue of the Stanford Social Innovation Review as the moment to capture this movement because, as any good academic will tell you, every field needs a journal. Since 2003, SSIR has been the place to get into the real research and scholarship behind our field. #8: Andrew Zolli Joins Pop!Tech (2003) and TED Talks Move Online (June 2006) - As I argued in my #3 Trends Shaping Social Entrepreneurship in 2010 prediction, social innovation is an increasingly bigger bucket and actors and institutions from other fields like design are pushing the boundaries of what it means to be a social entrepreneur. Pop!Tech and TED are perhaps the two most important public faces of this broader world of creative social innovation. Both networks are anchored in conferences that bring together big thinkers from across the spectrum, and both networks have used the incredibly distribution power of the internet to help make the world safe for smart. Although they have their roots in earlier decades, there are a number of identifiable moments in the last ten years that stand out. For Pop!Tech, the emotional and intellectual force of curator Andrew Zolli has taken the network into a new league that continues to evolve at an incredible pace. For TED, the decision in 2006 to begin giving away the talks for free online has allowed anyone with an internet connection to be inspired, and with 100+ million views, that impact can hardly be calculated. I am totally convinced that these communities will continue to bring new people to social entrepreneurship as well as push those of us in the field to think differently about who and what we are and do. #7: Unilever's Acquisiton of Ben & Jerry's (April 2000) and Cadbury's Shift To Fair Trade (March 2009) - These twin events are something of the Yin and Yang of corporate involvement with social good. Ben & Jerry's sold itself to European conglomerate Unilever in early 2000 with the promise that Unilever would keep its myriad social good programs in tact. Unfortunately, they didn't, and the fallout has had a profound impact on how investors like the folks at Good Capital think about structuring their investments to "bake social good into the DNA" as GoodCap founder Kevin Jones is fond of saying. On the flip side, the Fair Trade movement - a subsection or related cousin of social enterprise, depending on your perspective - has become increasingly mainstream - particularly in Europe. In March of this year, famous UK Chocolate maker Cadbury announced that its entire Dairymilk line would subsequently be produced with exclusively Fair Trade certified chocolate. A few months later, as Kraft circled for a Cadbury acquisition, many wondered if it would be Ben & Jerry's all over again. Exits for social enterprise will be a major factor in determining how far the field advances in the next decade. #6: The Launch of the iPhone (June 2007) - Bear with me. Regardless of how you feel about Apple or social media, it is pretty inarguable that the iPhone is the first consumer electronic device to truly put the power of the computer in your pocket. It is truly the modern Swiss Army Knife, with 100,000+ applications that allow you to do everything from find parks that kids can play in to post status updates on Facebook to perform microtasks that help give work to refugees in Kenya. The iPhone is the first device that actualized the potential of the social communication revolution wrought on by instant messaging, Twitter, Facebook, and now geolocation services like Foursquare and Gowalla. In doing so, it is accelerating the shift in how we self organize, and I believe that we're only seeing the beginning of how the devices we carry in our pockets will allow us to shift how we act collectively and individually for the common good. The iPhone may eventually be disrupted itself, but its importance as the device that launched the revolution will stick.
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SOURCE : stumbleupon.com
PAR: alexis mouthon
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16 February 2010
The top trends that will shape social entrepreneurship in 2010. By Nathaniel Whittemore
Looking back on 2009, it seems clear that the uncertainty of the global economy combined with the general maturation of the social entrepreneurship space made it something of a building year. I believe that 2010 will begin to materialize some of the innovations that people spent 2009 clearing the way for, with significant long-term consequences. All in all, I'm far more excited about the coming year than I was about the last. The most common critique I have of myself looking back at my predictions from last year is that I failed to recognize how many of them were in line for a gestation period before the really significant changes. I think that my Trend #5: Mobile Platforms and Trend #3: Blended Value Investing definitely ended up having a building period last year. White House partnership on social entrepreneurship was even more behind the scenes, and it's still unclear exactly who is going to benefit from the Social Innovation Fund. All that said, I think that 2010 will be explosive, and lead the way into a 2011 that sees a deeper mainstreaming of a sort of blended, "thick value," vision of capitalism driven by a whole new generation of startups and re(start)up approaches from established companies. Over the course of this week, I'll be adding a new entry to the list of the top trends that will shape social entrepreneurship in 2010 each day. #5: Online Action Moves Away From Just Donations - Nonprofits are constantly getting smarter about how to use online platforms to engage with their supporters, but I believe that it's only just now that we're starting to see the full potential of using online platforms to engage people for new types of action beyond donations. View full writeup of "Top Trend 2010 #5: Online Action Beyond Donations"
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SOURCE : socialentrepreneurship.change.org
PAR: alexis mouthon
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15 February 2010
Top consumer trends of 2010 : From bling to Twitter, London Business School marketing professor Nirmalya Kumar focuses on the trends which will change the world.
From bling to Twitter, London Business School marketing professor Nirmalya Kumar focuses on the trends which will change the world – and how we consume – in the year ahead. 1. Internet goes mobile The personal computer is running out of steam. Who wants to lug a laptop everywhere? Thank you Apple for the iPhone and RIM for the Blackberry (but where is Nokia?). iPhone owners are much more likely to consume wireless broadband internet and after 2 billion downloads of applications from iPhone apps stores, consumers are voting that they want internet where they are, not where the PC happens to be. Cloud computing, 3G networks, and next generation smart phones are only going to accelerate this trend. 2. Google is passé, Facebook is hot Would you rather get 68 million results on Google to your search for “digital cameras” or 68 filtered by the preferences of your Facebook network? At the end of 2009 for the first time, people spent more time on social networking sites, like Twitter and Facebook, than on email in the United States. 3. Traditional media needs to reinvent itself We only have two eyes and 24 hours in our days. With all the time spent on smart phones and social networking something has to give. Unfortunately, it is traditional media. Expect to see more newspapers, magazines, music companies, advertising agencies, book publishers, book and music stores disappear, restructure, or seek new business models. 4. Content explodes and democratises Remember when TV executives, DJs, and book publishers decided what the little people should see, hear, and read? New content is being uploaded on You Tube at 20 hours per minute – equivalent to 1200 TV stations a day! As CNN i-reports demonstrate, content has never been fresher. 5. Layer reality takes over The above trends have led to iPhone applications which layer mobile internet access, information about your location, camera phone, and social network data. Point your camera at a building to obtain, through Yell, details of the nearest restaurants with reviews. 6. Social responsibility meets big business and big brands After decades of moving brands from functional to emotional benefits, brands begin differentiating on social responsibility. Consumers, especially younger consumers, are demanding it. Coca-Cola, Unilever, and Wal-Mart have launched major initiatives to lower greenhouse gas emissions. Unilever estimates that for every tonne of greenhouse gas it emits, 10 are emitted by its suppliers and 30-60 by customers using its products. As companies start taking greater responsibility for this, it will change how products and services are procured, produced, sold and consumed.
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SOURCE : london.edu
PAR: alexis mouthon
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