It's a time of dramatic changes in the media and marketing business. Always lower marketing effectiveness from traditional marketing practices and advertising models reveal the need for new marketing tactics and strategies as well as a new thinking of efficiency in marketing budget planning.
The Marketing 2.0 Conference brings the intelligence, innovation, and leadership of the Marketing, Media and Internet industry together in one place at one time to learn from best practices and the successful use of Social Media tools like Social Networks, Online and Mobile Marketing, Internet TV and Video as well as Word-of-Mouth Marketing. The Summit is known for its interactive format, stressing interaction and participation on both sides: the speakers and the audience. Through insightful plenary sessions, cut-through-the-hype onstage conversations, and "show me" presentations as well as in-depth workshops, visionaries and executives, experts and researchers from the Marketing and Internet businesses will come together to explore and present their unique insights in how to use the whole new collection of marketing tools and how marketers could benefit from it.
The Summit's aim is to learn what marketing models are working, what's next on the horizon, and how all of this will affect marketing, branding and business decisions. The Marketing 2.0 Conference is brought in partnership with the ESCP-EAP of the leading European Business in Paris, France which is known for its forward thinking and innovative research outcomes.
On March 30 - 31, the Marketing 2.0 Conference focuses on emerging marketing practices
and technology developments that utilize the Web and Mobile as a
platform and defines how the electronic environment will affect
consumer decisions and drive the marketing business in the future. What
began as a focused Word of Mouth Marketing meeting five years ago has
transformed into a new industry event focused on the latest Marketing
innovations-the services, applications, businesses, and models-that are
redefining the way companies could improve their marketing and how
customers perceive the value of the all new marketing tools.
Here are some of the speakers:
Crispin Porter + Bogusky : Steven Erich, Partner / Group Account Director
Fallon : Michael Wall, President International
Nike : Martina Zavagno, Digital Marketing Manager
Virgin : Alex Hunter, Head of Online Marketing for the Virgin Group
Pourquoi tu cours : Jeremy Dumont, directeur du planning stratégique
Facebook : Damien Vincent, directeur commercial France
Lego : Conny Kalcher, Vice President Consumer Experiences
...
Please check the program end the entire speakers list, here.
only 300 places avaliable on the official conference website www.marketing2conference.com
The conference is organised by Vanksen in partnership with Brand Science Institute, ESCP-EAP and CBNews and it's to become one of the mandatory events for Paris and the European industry, this month.
Posted by: Craig Syms
Posted on: Contagious Ideas
