On-line Communities, a major focus amongst Marketing 2.0 Conference participants and speakers: how to brand them, how to generate them and most of all, what should marketers do after engaging and branding these communities?
Four major phenomenon
regarding the changes in people’s lives due to on-line behavior have been
spotted by Pourquoitucours, our French partner:
Self accomplishment. The new ethic values are on their way to integration. In a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is: self thinking but not self compliance; self projection, in a creative way; being coherent in all life’s aspects.
Interactive identity. The new means of communication enable us to live our life the way we want: from “consumer 2.0” to (inter)active identity. This allows us for: A new way of relating to ourselves: Empowerment (never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want). A new relation with Time: Instantaneity (we are instantly in the moment, engaged in the present action). A new sense of space : Hypermobility (more physical mobility and mental projection).
The Networks (as nodes of influence and new ways to help each other). Internet makes relations at a distance possible (the most useful and efficient human relationships): “proximity” not related to geographic distance but to shared values and meanings . at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models. Internet is the place for “gratuity”: in a new sense of service and more, of helping each others.
More on each session of Marketing2.0Conference to follow on Contagious Ideas. Posted by: Andreea Hirica
Self accomplishment. The new ethic values are on their way to integration. In a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is: self thinking but not self compliance; self projection, in a creative way; being coherent in all life’s aspects.
Interactive identity. The new means of communication enable us to live our life the way we want: from “consumer 2.0” to (inter)active identity. This allows us for: A new way of relating to ourselves: Empowerment (never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want). A new relation with Time: Instantaneity (we are instantly in the moment, engaged in the present action). A new sense of space : Hypermobility (more physical mobility and mental projection).
The Networks (as nodes of influence and new ways to help each other). Internet makes relations at a distance possible (the most useful and efficient human relationships): “proximity” not related to geographic distance but to shared values and meanings . at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models. Internet is the place for “gratuity”: in a new sense of service and more, of helping each others.
More on each session of Marketing2.0Conference to follow on Contagious Ideas. Posted by: Andreea Hirica
