14th Nov: ENHANCING MARKETING & GENERATING SALES WITH SOCIAL MEDIA & BIG DATA
- Opening Keynote: Social Media: Still Growing or on Hold?
- Using Social Media: how to Stay Tuned in to Brand Objectives?
- The Impact of Social Media and Mobile on the Advertising Value Chain
- The Perfect Optimization of a Social Brand
- Competitive Advantage through the Latest Marketing Trends: Big Data and Cloud Computing
- How Can Data Collected through Social Media and Cellphones be Used to Create Value?
- How Can Big Data be Made More Accessible for Marketers? Illustrated by Breaking Down 3 Digital Campaigns
15th Nov: SOCIAL MEDIA AS A BUSINESS IN ITSELF
- The Rapidly Expanding Universe of Facebook Apps; What Are Their Objectives? Who Are Their Users?
- How to Generate Revenue; Developing a Social Value Chain
- Crowdsourcing: Marketing that is Consumer Led, Engaging, Creative, Inclusive and... Free?
- Building, Managing and Monetising a Community
- Social Commerce
- Social Media in Asia; Comparing and Contrasting Western Usage and Trends
14th Nov: MOBILE STRATEGIES FOR MOBILE REVENUE
- Opening Keynote: Social Media: Still Growing or on Hold?
- Mobile Business: Developing Revenue Streams
- Fighting for Users
- Motivating Users to Upgrade from Free to Paid; Do Freemium Users pay Eventually?
- Mobile for Professional Markets; Business to Business Mobile Applications
- M-Commerce: Opening a Mobile Store
- Showcase - Apps Outperforming Expectations
15th Nov: ENHANCING MARKETING & GENERATING SALES WITH MOBILE
- Brands on Mobile: Defining the Right Strategy
- Mobile Makes You Global! Done Right, You Can Have an Instant Worldwide Presence
- Mobile Licensing: Giving New Life to Traditional Brands And a Second Life to Mobile Brands
- Creating More Value for Consumers with Mobile; Delivering Improved Service and an Enhanced Brand Experience
- Mobile Specific Business Enhancing Tools; Can Mobile Rock the Act of Purchasing?
- Showcasing the Most Amazing Branded Mobile Apps; They're Amaaaazzing!
http://www.ebg.net/mobile-social/
