I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad that I made the cut. Not sure I deserve it but I’ll take what I can get.
Here is Newscred’s methodology for determining their list:
The methodology behind our list was strategic. Content strategists at NewsCred and SJR spent two weeks researching the most respected content marketing campaigns on the web – culling through best practices and case studies from publications including AdAge, Digiday, Adweek, and the New York Times. We looked at the speaker lists from the top content marketing conferences and asked our own clients who, in the content marketing world, inspired them. After identifying inspirational brands, we evaluated them based on the volume and quality of content used, the digital experience including design and UX, social presence, scope, and distribution method and the novelty and creativity of their strategy.
Here is the full list. Thought about linking to their Twitter accounts, but yeah .. too many.
Publishers
- Rafat Ali- Founder, Skift
- Lauri Baker- Sales Director, Branded Content, The Huffington Post
- Nick Denton- Founder, Gawker
- Lewis Dvorkin- Chief Product Officer, Forbes Media
- Ben Lerer- Founder, Thrillist
- Jonah Peretti- Founder, BuzzFeed
- Adam Solomon- VP, Digital Ad Products and Revenue Operations, Time Inc.
- Philippe Von Borries- CEO and Co-Founder, Refinery29
Brands
- Neil Bedwell- Global Group Director, Digital Strategy and Content, Coca-Cola
- Mary Renner Beech- CMO, Kate Spade
- Linda Boff- Executive Director, Global Brand Marketing, GE
- Michael Brenner- VP, Marketing and Content Strategy, SAP
- Ronda Carnegie- Head of Global Partnerships, TED
- Christa Carone- CMO, Xerox
- Paul Chibe- CMO, Anheuser Busch InBev
- Justin Cooke- CMO, Topshop
- Jordan Corredera- VP, Digital, Carnival Cruise Lines
- Katrina Craigwell- Digital Marketing Manager, GE
- Rishi Dave- Executive Director, Online Marketing, Dell
- Chris Erb- former VP of Brand Marketing, EA SPORTS
- Ron Faris- CMO, Virgin Mobile
- Jim Farley- CMO, Ford
- Julie Fleischer- Director, Media & Consumer Engagement, Kraft
- Oriana Freidenberg- Director, Integrated Digital Marketing, The Hartford
- Joe Gebbia- Co-Founder and Chief Product Officer, Airbnb
- Eric Hausman- Senior Group Manager, PR and Social, Target
- Jason John- Senior Director, Online, Mobile and Social Marketing, Gilt Groupe
- Rich Lesperance- Head of Digital Marketing and Emerging Media, Walgreens
- Vadan Less- Senior Director, Video Distribution, Whole Foods Market
- Brad Rencher- SVP and General Manager, Digital Marketing, Adobe
- Bryan Rhoads- Global Content Lead, Intel
- Scott Roen- VP, Digital Marketing and Innovation, American Express
- Ted Sarandos- Chief Content Officer, Netflix
- Shiv Singh- Director, Digital Media, Pepsi
- Nate Warner- Director, Digital Marketing, Red Bull North America
- Farryn Weiner- Global Director, Digital and Social Communications, Michael Kors
- Jon Williams- Global Head, Agency Relationships, LinkedIn
- Matthew Woolsey- SVP of Digital, Barneys NY
Agencies
- Sarah Amos- Chief Creative Officer, Freshwire
- Jonah Bloom- CSO and Co-Founder of kbs+ Content Labs, Kirschenbaum Bond Senecal + Partners
- Daniel Bonner- Global Chief Creative Officer, Razorfish
- Ethan Bauley- SVP, Digital Communications, Weber Shandwick
- Michael Brito- SVP, Social Business Strategy, Edelman (me! yay!)
- Adrianna Giuliani- SVP, Creative and Strategic Planning, DeVries
- Jill Griffin- SVP, Branded Content and Storytelling, Starcom Media Vest Group/ LiquidThread
- Alexander Jutkowitz- Managing Partner, Group SJR
- John McCarus- SVP, Practice Lead, Brand Content, Digitas
- Benjamin Palmer- CEO, The Barbarian Group
- Joe Pulizzi- Founder, Content Marketing Institute
- Doug Scott- Founder and President, OgilvyEntertainment
