After a big spike, Periscope has fallen back to earth. Over the past few days, Periscope links have received a few thousand more tweets per day than Meerkat, according to Topsy, which tracks Twitter. That’s hardly an insurmountable lead.
It’s easy to see why live streaming is finally catching on. From a practical standpoint, mobile networks are now fast enough in many places to support high-quality video streaming. (Our early experience with these services, however, has been flaky.) Screens are bigger, and people are simply watching more video on their phones. From a business perspective, this is also a potentially great development. Video is an excellent medium for advertising, and the immediacy of live events is an added bonus.
Scenes from Periscope.(Screenshot)
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