http://youmark.it/wp-content/uploads/2014/12/02-Report-The-Pursuit-Of-Happiness.pdf
- HELP MILLENNIALS TO LIVE FULFILLED LIVES Happiness for Millennials means making the most of their lives, living with purpose and having meaningful experiences. Brands that help them organise their busy lives so they have time to spend with family and friends will be more valued.
- 2. HELP MILLENNIALS TO GIVE THEIR BEST Personal development and high aspirations are really important to Millennials, and this mind-set should start right at the product development stage for brands. Don’t just be useful; be meaningful.
- 3. DELIVER MEANINGFUL BRAND EXPERIENCES We know that Millennials gather experiences in the way that earlier generations amassed prized possessions. Brands can help them do that, be it through helping them express what they stand for or by providing those experiences.