Where is marketing heading ? Dr. Michael R. Hyman, Distinguished Achievement Professor and Ph.D. Coordinator of Marketing

 

What Is Science

• Bevan, William (1991), "Contemporary Psychology: A Tour Inside the Onion," American Psychologist, 46 (May), 475-483. (pdf)
• Cole, K. C. (1984), "The Essence of Understanding, Discovery, April, 57, 60. (pdf)
• Feynman, Richard P. (1988), What Do You Care What Other People Think? Further Adventures of a Curious Character. New York, NY: Bantam Books, 11-19. (pdf)
• Selected quotes about science, scientists, and research. (pdf)
• Fischer, Robert B. (1975), "Definitions of Science," in Science, Man, and Society (2nd ed.). Philadelphia, PA: W. B. Saunders Co., 3-10. (pdf)
• Ziman, John (1968), "What Is Science?" in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 35-54. (pdf)
• Gjertsen, Derek (1988), Science and Philosophy: Past and Present. Baltimore, MD: Penguin Books, 29-50. (pdf)
• Butts, Robert E. (1993), "Sciences and Pseudosciences," in Philosophical Problems of the Internal and External Worlds: Essays on the Philosophy of Adolf Grunbaum, Earman, et al., eds. Pittsburgh, PA: University of Pittsburgh Press, 163-185. (Read pp.163-171, skim pp.172-185) (pdf)
• Bauer, Henry H. (1992), Scientific Literacy and the Myth of the Scientific Method. Urbana, IL: University of Illinois Press, 19-41. (pdf)
• Ferris, Timothy (1992), The Mind's Sky: Human Intelligence in a Cosmic Context. New York, NY: Bantam Books, 3-15. (pdf)
• Fiske, Donald W. (1986), "Specificity of Method and Knowledge in Social Science," in Metatheory in Social Science: Pluralisms and Subjectivities, Fiske and Shweder, eds. Chicago, IL: The University of Chicago Press, 61-82. (pdf)

Supplemental

• Conant, James B. (1951), Science and Common Sense. New Haven, CT: Yale University Press, 23-41. (pdf)
• Ferris, Timothy (1992), The Mind's Sky: Human Intelligence in a Cosmic Context. New York, NY: Bantam Books, 201-222. (pdf)
• Richter, Burton (1995), "The Role of Science in Our Society," Physics Today, 48 (September), 43-47. (pdf)
• Bateson, Gregory (1980), Mind and Nature: A Necessary Unity. New York, NY: Bantam Books, 27-71. (Read for paper idea) (pdf)
• LeShan, Lawrence and Henry Margenau (1982), Einstein's Space and Van Gogh's Sky: Physical Reality and Beyond. New York, NY: Collier Books, 143-168. (Read for main point) (pdf)
• Horgan, John (1996), The End of Science: Facing the Limits of Knowledge in the Twilight of the Scientific Age. Reading, MA: Helix Books, 143-158. (pdf)
• Holton, Gerald (1993), Science and Anti-Science. Cambridge, MA: Harvard University Press, 126-144. (pdf)
• Skinner, B.F. (1989), "The Origins of Cognitive Thought," American Psychologist, 44 (January), 13-18. (pdf)
• Sorensen, Roy A. (1992), Thought Experiments. New York, NY: Oxford University Press, 132-166. (pdf)
• McCall, Robert B. (1996), "The Concept and Practice of Education, Research, and Public Service in University Psychology Departments," American Psychologist, 51 (April), 379-388. (pdf)
• Hewitt, Paul G. (1995), "Lessons from Lily on the Introductory Course," Physics Today, 48 (September), 85-86. (pdf)
• Slife, Brent D. and Richard N. Williams (1997), "Toward a Theoretical Psychology: Should a Subdiscipline Be Formally Recognized," American Psychologist, 52 (February), 117-129. (pdf)
• Fowler, Raymond D. (1990), "Psychology: The Core Discipline," American Psychologist, 45 (January), 1-6. (pdf)

Is Marketing a Science?

• Hunt, Marketing Theory, Chapters 1, 2.
• Hyman, Michael R., Robert Skipper, and Richard Tansey (1991), "Two Challenges for the Three Dichotomies Model," in 1991 AMA Winter Educators' Conference, Childers, et al., eds. Chicago: American Marketing Association, 417-422 (pdf; complete online version).
• Hyman, Michael R. (2009), "A Tribute, an Old Challenge Revisited, and an Amplification," in Legends in Marketing: Shelby Hunt, Volume 3, Sage. (pdf)
• Kotler, Philip (1972), "A Generic Concept of Marketing," Journal of Marketing, 36 (April), 46-54. (pdf)
• Levy, Sidney J. (1976), "Marcology 101 or the Domain of Marketing," in 1976 AMA Summer Educators' Conference Proceedings, Bernhardt, ed. Chicago: American Marketing Association, 577-581. (pdf)
• Laczniak, Gene R. and Donald A. Michie (1979), "The Social Disorder of the Broadened Concept of Marketing, Journal of the Academy of Marketing Science, 7 (Summer), 214-231. (pdf)
• Bartels, Robert (1951), "Can Marketing Be a Science?" Journal of Marketing, 15 (January), 319-328.(pdf)
• Hutchinson, Kenneth D. (1952), "Marketing as a Science: An Appraisal," Journal of Marketing, 16 (January), 286-293. (pdf)
• Bartels, Robert (1974), "The Identity Crisis in Marketing," Journal of Marketing, 38 (October), 73-76. (pdf)
• O'Shaughnessy, John and Michael J. Ryan (1979), "Marketing, Science, and Technology," in Conceptual and Theoretical Developments in Marketing, Ferrell, et al., eds. Chicago: American Marketing Association, 557-589. (pdf)
• Zaltman, Lemasters, and Heffring, Theory Construction in Marketing, pp.1-24. (Skim) (pdf)
• Baker, Michael J. (1995), "The Need for Theory in Marketing," in Marketing Theory and Practice (Baker, ed.). New York, NY: Macmillan Business, 10-22. (pdf)
• Wilkie, William L. and Elizabeth S. Moore (1999), "Marketing's Contributions to Society," Journal of Marketing, 63 (Special Issue), 198-218. (pdf)
• Brown, Stephen (2002), "Vote, Vote, Vote for Philip Kotler," European Journal of Marketing, 36 (3), 313-324. (pdf)
• Saad, Gad (2008), "The Collective Amnesia of Marketing Scholars Regarding Consumers' Biological and Evolutionary Roots," Marketing Theory, 8 (4), 425-448. (pdf)
• Jenkins, Iredell (1948), "What is a Normative Science?" The Journal of Philosophy, 45 (June), 309-332. (pdf)
• Robin, Donald P. (1970), "Toward a Normative Science in Marketing," Journal of Marketing, 34 (October), 73-76. (pdf)
• Brown, Stephen (2009), "Double, Double Toil and Trouble: On the Equivocal Magic of Marketing," Journal of Customer Behaviour, 8 (June), 163-175. (pdf)
• Burton, Dawn (2005), "Marketing Theory Matters," British Journal of Management, 16, 5–18. (pdf)

Markets and the Marketing Concept

• Valentin, E. K. (1996), "The Marketing Concept and the Conceptualization of Market Strategy," Journal of Marketing Theory and Practice, (Fall), 16-26. (pdf)
• Hyman, Michael R. and Richard Tansey (1992), "The Evolution of Applied Marketing Theory as Evinced by Marketing Textbooks," in 1992 AMA Winter Educators' Conference Proceedings, Allen, et al., eds. Chicago, IL: American Marketing Association, 328-338. (pdf)
• Gamble, Jordan, Audrey Gilmore, Danielle McCartan-Quinn, Paula Durkan (2011), "The Marketing Concept in the 21st Century: A Review of How Marketing has been Defined Since the 1960s," The Marketing Review, 11 (3), 227-248. (pdf)
• D. G. Brian Jones and Alan J. Richardson (2007), "The Myth of the Marketing Revolution," Journal of Macromarketing, 27 (1), 15-24. (pdf)
• Tadajewski, Mark (2009), Eventualizing the Marketing Concept," Journal of Marketing Management, 25 (1-2), 191-217. (pdf)
• Tadajewski, Mark and D.G. Brian Jones (2012), "Scientific Marketing Management and the Emergence of the Ethical Marketing Concept," Journal of Marketing Management, 28 (February), 37–61. (pdf)

Exchange: The Central Notion of Marketing?

• Hyman, Michael (2004), "Revising the Structural Framework for Marketing Management," Journal of Business Research, 57 (September), 923-932 (pdf; complete online version).
• Anderson, Wilton Thomas, Goutam N. Challagalla, and Richard G. McFarland (1999), "Anatomy of Exchange," Journal of Marketing Theory and Practice, 7 (Fall), 8-19. (pdf)
• Harris, Sharon (1996), "Are We Teaching the "Science of Transactions?" in Marketing: Moving Toward the 21^st Century (SMA Conference Proceedings), Stuart, et al., eds. Rock Hill, SC: Winthrop University, 365-368. (pdf)
• Maignan, Isabelle (1995), "Exchange Types and the Nature of Marketing," in 1995 Southern Marketing Association Proceedings, Engelland and Smart, eds. Evansville, IN: Southern Marketing Association, 368-371. (pdf)
• Houston, Franklin S., Jule B. Gassenheimer, and James M. Maskulka (1992), Marketing Exchange Transactions and Relationships. Westport, CN: Quorum Books, 127-171. (pdf)
• Foxall, Gordon (1989), "Marketing's Domain," European Journal of Marketing, 23 (8), 7-23. (pdf)

Supplemental

• Hunt, Shelby D. (1976), "The Nature and Scope of Marketing," Journal of Marketing, 40 (July), 17-28. (pdf)
• Hunt, Shelby D. (2002), "Marketing as a Profession: On Closing Stakeholder Gaps," European Journal of Marketing, 36 (3), 305-312. (pdf)
• Brown, Stephen, Pauline Maclaren, and Lorna Stevens (1996), "Marcadia Postponed: Marketing, Utopia and the Millennium," Journal of Marketing Management, 12, 671-683. (pdf)
• Cornelissen, Joep (2002), "Academic and Practitioner Theories of Marketing," Marketing Theory, 2 (1), 133-143. (pdf)
• Ryans, John K., Donald G. Howard, William P. Howell, and David M. Savino (1988), "Marketing Theory Attitudes: A Comparison of 1974 and 1987 Surveys of JM Editorial Board Members," in 1988 AMA Winter Educators' Conference Proceedings, Shapiro and Walle, eds. Chicago, IL: American Marketing Association, 515-518. (pdf)
• Mackie, John L. (1970), Ethics: Inventing Right and Wrong. Baltimore, MD: Penguin Books, 64-82. (Skim--Is/Ought Distinction) (pdf)
• Fox, Ronald E. (1996), "Charlatanism, Scientism, and Psychology's Social Contract," American Psychologist, 51 (August), 777-784. (pdf)

Production of Marketing Knowledge

• AMA Task Force (1988), "Developing, Disseminating, and Utilizing Marketing Knowledge," Journal of Marketing, 52 (October), 1-25. (pdf)
• Hirschman, Elizabeth C. (1987), "Marketing Research: To Serve What Purpose?" in 1987 AMA Winter Educators' Conference Proceedings, Belk, et al., eds. Chicago: American Marketing Association, 204-208. (pdf)
• Holbrook, Morris B. (1987), "What Is Marketing Research?" in 1987 AMA Winter Educators' Conference Proceedings, Belk, et al., eds. Chicago: American Marketing Association, 214-216. (pdf)
• Hyman, Michael R. (1990), "Unbounded Collaboration: A Way to Broaden and Improve Marketing Theory," in AMA Winter Educators' Conference Proceedings, Lichtenthal, et al., eds. Chicago, IL: American Marketing Association, 1-4. (pdf)
• Murray, Jeff B., Deborah J. Evers, and Swinder Janda (1995), "Marketing, Theory Borrowing, and Critical Reflection," Journal of Macromarketing, 15 (Fall), 92-106. (pdf)
• Howard, Donald G., David M. Savins, William Howell, and John K. Ryans, Jr. (1991), "The Evolution of Marketing Theory in the United States and Europe," European Journal of Marketing, 25 (2), 7-16. (pdf)
• Johnson, Eric J. (2001), "Digitizing Consumer Research," Journal of Consumer Research, 28 (September), 331-336. (pdf)
• Rossiter, John R. (2001), "What is Marketing Knowledge? Stage I: Forms of Marketing Knowledge," Marketing Theory, 1 (1), 9-26. (pdf)
• Uncles, Mark (2002), "From Marketing Knowledge to Marketing Principles," Marketing Theory, 2 (4), 345-353. (pdf)
• Midgley, David (2002), "What to Codify: Marketing Science or Marketing Engineering?" Marketing Theory, 2 (4), 363-368. (pdf)
• Rossiter, John R. (2002), "The Five Forms of Transmissible, Usable Marketing Knowledge," Marketing Theory, 2 (4), 369-380. (pdf)
• McIntyre, Shelby H. and Max Sutherland (2002), "A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm," Marketing Theory, 2 (4), 403-418. (pdf)
• Dahlstrom, Robert, Arne Nygaard, and Jody L. Crosno (2008), "Strategic, Metric, and Methodological Trends in Marketing Research and their Implications for Future Theory and Practice," Journal of Marketing Theory and Practice, 16 (Spring), 139-152. (pdf)
• Yadav, Manjit S. (2010), "The Decline of Conceptual Articles and Implications for Knowledge Development," Journal of Marketing, 74 (January), 1–19. (pdf)
• Reibstein, David J., George Day and Jerry Wind (2009), "Guest Editorial: Is Marketing Academia Losing Its Way?" Journal of Marketing, 73 (July), 1–3. (pdf)
• Wierenga, Berend (2002), "On Academic Marketing Knowledge and Marketing Knowledge that Marketing Managers Use for Decision-making," Marketing Theory, 2 (4), 355-362. (pdf)
• Armstrong, J. Scott (2004), "Does an Academic Research Paper Contain Useful Knowledge? No (p<.05)," Australasian Marketing Journal, 12 (2), 62-63. (pdf)
• Rossiter, John R. and Larry Percy (2013), "How the Roles of Advertising Merely Appear to have Changed," International Journal of Advertising, 32 (3), 391–398. (pdf)
• Armstrong, J. Scott (2004), "Evidence-based Advertising: An Application to Persuasion," International Journal of Advertising, 30 (5), 743–767. (pdf)
• Rossiter, John R. (2012), "Advertising Management Principles are Derived Mostly from Logic and Very Little from Empirical Generalizations," Marketing Theory, 12 (2), 103–116. (pdf)
• Armstrong, J. Scott (2011), "Reply to the Commentaries on “Evidence-based Advertising,” International Journal of Advertising, 30, 790-794. (pdf)
• Burton, Dawn (2003), "Rethinking the UK System of Doctoral Training in Marketing," Journal of Marketing Management, 19, 883-904. (pdf)
• Roberts, Deborah and Richard Adams (2010), "Agenda Development for Marketing Research: The User’s Voice, International Journal of Market Research, 52 (3), 339-362. (pdf)

Marketing Journals (Mostly Ranking)

• Bauerly, Ronald J. and Don T. Johnson (2005), "An Evaluation of Journals Used in Doctoral Marketing Programs," Journal of the Academy of Marketing Science, 33 (Summer), 313-329. (pdf)
• Polonsky, Michael Jay and Paul Whitelaw (2005), "What are We Measuring When We Evaluate Journals?" Journal of Marketing Education, 27 (August), 189-201. (pdf)
• Guidry, Julie Anna, Brandi N. Guidry Hollier, Linda Johnson, John R. Tanner, and Christiane Veltos (2004), "Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis," Marketing Education Review, 14 (Spring), 45-59. (pdf)
• Bakir, Aysen, Scott J. Vitell, and Gregory M. Rose (2000), "Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments," Journal of Marketing Education, 22 (August), 99-107. (pdf)
• Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley (1999), "Accessibility: An Alternative Method of Ranking Marketing Journals?" Journal of Marketing Education, 21 (December), 181-193. (pdf)
• Koojaroenprasit, Narong, Art Weinstein, William C. Johnson, and David O. Remington (1998), "Marketing Journal Rankings Revisited: Research Findings and Academic Implications," Marketing Education Review, 8 (Spring), 95-101. (pdf)
• Hult, G. Tomas M., Martin Reimann, and Oliver Schilke (2009), "Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentation," Global Edge Business Review, 3 (3), 1-23. (pdf)
• Hofacker, Charles F., Mark R. Gleim, and Stephanie J. Lawson (2009), "Revealed Reader Preference for Marketing Journals," Journal of the Academy of Marketing Science, 37 (Summer), 238-247. (pdf)
• Firat, A. Fuat (2010), "Commentaries on the State of Journals in Marketing," Marketing Theory, 10 (4), 437–455. (pdf)
• Hofacker, Charles F., Mark R. Gleim and Stephanie J. Lawson (2009), "Revealed Reader Preference for Marketing Journals, Journal of the Academy of Marketing Science, 37, 238–247. (pdf)

Bibliometric Studies in Marketing

• Zinkhan, George M., Martin S. Roth, and Mary Jane Saxton (1992), "Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective," Journal of Consumer Research, 19 (September), 282-291. (pdf)
• Hoffman, Donna L. and Morris B. Holbrook (1993), "The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research," Journal of Consumer Research, 19 (March), 505-517. (Skim methodological discussion) (pdf)
• Tellis, Gerard, Rajesh K. Chandy, and David S. Ackerman (1999), "In Search of Diversity: The Record of Major Marketing Journals," Journal of Marketing Research, 36 (February), 120-131. (pdf)
• Cote, Joseph A., Siew Meng Leong, and Hane Cote (1992), "Assessing the Influence of Marketing Research on the Social Science Literature," Marketing Letters, 3 (3), 251-258. (pdf)
• Stremersch, Stefan, Isabel Verniers, and Peter C. Verhoef (2007), The Quest for Citations: Drivers of Article Impact," Journal of Marketing, 71 (July), 171-193. (pdf)

Commodification of Marketing Knowledge

• Brownlie, Douglas and Michael Saren (1995), "On the Commodification of Marketing Knowledge," Journal of Marketing Management, 11, 619-627. (pdf)
• Baker, Michael J. (1995), "A Comment on: The Commodification of Marketing Knowledge," Journal of Marketing Management, 11, 629-634. (pdf)
• Hunt, Shelby D. and Steven Edison (1995), "On the Marketing of Marketing Knowledge," Journal of Marketing Management, 11, 635-639. (pdf)
• Holbrook, Morris B. (1995), "The Four Faces of Commodification in the Development of Marketing Knowledge," Journal of Marketing Management, 11, 641-654. (pdf)
• Armstrong, J. Scott (1995), "Quality Control Versus Innovation in Research on Marketing," Journal of Marketing Management, 11, 655-660. (pdf)
• Hubbard, Raymond (1995), "The Commodification of Marketing Knowledge: It's Not Enough to Count the Numbers," Journal of Marketing Management, 11, 671-673. (pdf)

Research Productivity (mostly in Marketing)

• Dembkowski, Sabine, Adamatios Diamatopoulos, and Bodo B. Schlegelmilch (1994), "Measuring the Research Performance of Marketing Academics: Issues, Methods, and Further Research Directions," Marketing Education Review, 4 (Summer), 42-52. (pdf)
• Powers, Thomas L., John E. Swan, Theodore Bos, and John Frank Patton (1998), "Career Research Productivity Patterns of Marketing Academics," Journal of Business Research, 42, 75-86. (pdf)
• Franke, George R. and Deborah F. Spake (1996), "Research Productivity, Teaching Interests, and Work Experience of Entry-Level Marketing Faculty Candidates," in Marketing: Moving Toward the 21^st Century (SMA Conference Proceedings), Stuart, et al., eds. Rock Hill, SC: Winthrop University, 172-176. (pdf)
• Wuchty, Stefan, Benjamin F. Jones and Brian Uzzi (2007), "The Increasing Dominance of Teams in Production of Knowledge," Science, 18 May, 1036-1039. (pdf)

Replication Studies in Marketing

• Easley, Richard W., Charles S. Madden, and Mark G. Dunn (2000), "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, 48 , 83-92. (pdf)
• Okleshen, Cara and Robert Mittelstaedt (1998), "Revisiting the Replicability of Marketing Research: Reported Content and Author Cooperation Eighteen Years Later," in 1998 AMA Winter Educators' Conference, Grewel, et al., eds. Chicago, IL: American Marketing Association, 3-10. (pdf)
• Hubbard, Raymond and J. Scott Armstrong (1994), "Replications and Extensions in Marketing--Rarely Published But Quite Contrary," International Journal of Research in Marketing, 11, 233-248. (pdf)
• Wilk, Richard R. (2001), "The Impossibility and Necessity of Re-Inquiry: Finding Middle Ground in Social Science," Journal of Consumer Research, 28 (September) 308-312. (pdf)
• Uncles, Mark (2011), "Publishing Replications in Marketing," International Journal of Market Research, 53 (5), 579-582. (pdf)
• Evanschitzky, Heiner and J. Scott Armstrong (2009), Replications of Forecasting Research, International Journal of Forecasting. (pdf)
• Evanschitzky, Heiner and J. Scott Armstrong (2013), "Research with In-built Replications: Comment and Further Suggestions for Replication Research, Journal of Business Research, 66, 1406-1408. (pdf)

Supplemental

• Myers, John G., Stephen A. Greyser, and William F. Massy (1980), Marketing Research and Knowledge Development: An Assessment for Marketing Management. Englewood Cliffs, NJ: Prentice-Hall, Inc., 52-100. <<xx>>
• Churchill, Gilbert A. Jr. (1988), "Comments on the AMA Task Force Study," Journal of Marketing, 52 (October), 26-31. (pdf)
• Garda, Robert A. (1988), "Comment (on the AMA Task Force Study)," Journal of Marketing, 52 (October), 32-41. (pdf)
• Hunt, Shelby D. (1988), "Comment (on the AMA Task Force Study)," Journal of Marketing, 52 (October), 42-47. (pdf)
• Webster, Frederick E. (1988) "Comment (on the AMA Task Force Study)," Journal of Marketing, 52 (October), 48-51 (pdf).
• Myers, John G., Stephen A. Greyser, and William F. Massy (1979), "The Effectiveness of Marketing's R&D For Marketing Management: An Assessment," Journal of Marketing, 43 (January), 17-29.  (For historical perspective) (pdf)
• Peattie, Ken and Andrea Prothero (1992), "The Marketing Message: Being Broadcast Load and Clear?" Journal of Marketing Management, 8, 21-34. (Read for main point) (pdf)
• Greenley, Gordon (1995), "A Comment on: The Commodification of Marketing Knowledge," Journal of Marketing Management, 11, 665-669. (pdf)
• McDonagh, Pierre (1995), "Radical Change Through Rigorous Review? A Commentary on the Commodification of Marketing Knowledge," Journal of Marketing Management, 11, 675-679. (pdf)
• Desmond, John (1995), "Reclaiming the Subject: Decommodifying Marketing Knowledge?" Journal of Marketing Management, 11, 721-746. (pdf)
• Madden, Charles S., Richard W. Easley, and Mark G. Dunn (1995), "How Journal Editors View Replication Research," Journal of Advertising, 24 (Winter), 77-87. (pdf)
• Luke, Robert H. and E. Reed Doke (1987), "Marketing Journal Hierarchies: Faculty Perceptions, 1986-1987," Journal of the Academy of Marketing Science, 15 (Spring), 74-78. <<xx>>
• Zinkhan, George M. (2005), "Scientific Status and Knowledge Use: Two Perspectives," Journal of the Academy of Marketing Science, 33 (Summer), 251-253. (pdf)
• Theoharakis, Vasilis and Andrew Hirst (2002), "Perceptual Differences of Marketing Journals: A Worldwide Perspective," Marketing Letters, 13 (4), 389-402. (pdf)
• Zinkhan, George M. and Thomas W. Leigh (1999), "Assessing the Quality Ranking of the Journal of Advertising, 1986-1997," Journal of Advertising, 28 (Summer), 51-70. (pdf)
• McIntyre, Shelby H. and Max Sutherland (2002), "A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm," Marketing Theory, 2 (4), 403-418. (pdf)
• McKenzie, C. J., S. Wright, D. F. Ball, and P. J. Baron (2002), "Commentary: The Publications of Marketing Faculty--Who are We Really Talking To?" European Journal of Marketing, 36 (11/12), 1196-1208. (pdf)
• Hunter, John E. (2001), "The Desperate Need for Replications," Journal of Consumer Research, 28 (June), 149-158. (pdf) 

History of Marketing

• Peterson, Robert A. (2005), "Ruminations on Theory and Research Scholarship in Marketing," Journal of Public Policy & Marketing, 24 (Spring), 127–130. (pdf)
• Shaw, Eric H. (2011), "A Comment on the Relationship between the History of Marketing Thought and the Development of Marketing Theory," Marketing Theory, 11 (4), 491-494. (pdf)
• Tamilia, Robert D. (2011), "Reflections on the History of Marketing Thought and Theory Development, Marketing Theory, 11 (4), 507–512. (pdf)
• Hunt, Shelby D. (2010), "Doctoral Seminars in Marketing Theory: For Incorporating the History of Marketing Practice and Thought," Journal of Historical Research in Marketing, 2 (4), 443-456. (pdf)
• Hunt, Shelby D. (2011), "On the Intersection of Marketing History and Marketing Theory," Marketing Theory, 11 (4), 483–489. (pdf)
• Fullerton, Ronald A. (1986), "Historicism: What it is, and What it Means for Consumer Research," in Advances in Consumer Research, Wallendorf and Anderson, eds. Association for Consumer Research, 431-434. (pdf)
• Jones, D.G. Brian and David D. Monieson (1990), "Historical Research in Marketing: Retrospective and Prospect," Journal of the Academy of Marketing Science, 18 (Fall), 269-278. (pdf)
• Jones, D.G. Brian and David D. Monieson (1990), "Early Development of the Philosophy of Marketing Thought," Journal of Marketing, 54 (January), 102-113. (pdf)
• Mittelstaedt, Robert A, (1990), "Economics, Psychology, and the Literature of the Subdiscipline of Consumer Behavior," Journal of the Academy of Marketing Science, 18 (Fall), 303-311. (pdf)
• Brown, Stephen, Elizabeth C. Hirschman, and Pauline Maclaran (2001), "Always Historicize! Researching Marketing History in a Post-Historical Epoch," Marketing Theory. 1 (1), 49-89. (pdf)
• Domegan, Christine (2011), "Co-authoring Tomorrow: On How Past Marketing Knowledge Enlightens Future Marketing Theory," Marketing Theory, 11 (4), 495-498. (pdf)
• Egan, John (2008), "A Century of Marketing," The Marketing Review, 8 (1), 3-23. (pdf)

Schools of Marketing Thought

• Sheth, Gardner, and Garrett, Marketing Theory, entire book.
• Shaw, Eric H. and D.G. Brian Jones (2005), "A History of Schools of Marketing Thought," Marketing Theory, 5 (3), 239–281. (pdf)
• Zinn, Walter and Scott D. Johnson (1990), "The Commodity Approach in Marketing Research: Is It Really Obsolete?" Journal of the Academy of Marketing Science, 18 (Fall), 345-353. (pdf)

Periodization of Marketing History

• Bartels, Robert (1970), Marketing Theory and Metatheory. Homewood, IL: Richard D. Irwin, Inc., 102-127. (pdf)
• Bartels (1976), The History of Marketing Thought, pp.1-33, 123-243. (Skim 1-20; Read Chapters 9, 10, 12, 14) (pdf)
• Shaw, Eric H. and Robert D. Tamilia (2001), "Robert Bartels and the History of Marketing Thought," Journal of Macromarketing, 21 (December), 156-163. (pdf)
• Tamilia, Robert D. (1988), "Broadening Marketing Education: Toward a Bartellian Macromarketing Philosophy," in 1988 AMA Winter Educators' Conference Proceedings, Shapiro and Walle, eds. Chicago, IL: American Marketing Association, 507-514. (pdf)
• Brown, Stephen (1996), "Trinitarianism, the Eternal Evangel and the Three Eras Schema," in Marketing Apocalypse: Eschatology, escapology and the illusion of the end, Brown, Bell, and Carson, eds. London, UK: Routledge, 23-43. (pdf)
• Hollander, Stanley C. (1986), "The Marketing Concept: A Deja Vu," in Marketing Management Technology as a Social Process, Fisk, ed. New York, NY: Praeger, 3-29. (SKIM 3-20, 25-29; READ 21-24) (pdf)
• Hollander, Stanley C., Kathleen M. Rassuli, D. G. Brian Jones, and Laura Farlow Dix (2005), "Periodization in Marketing History," Journal of Macromarketing, 25 (June), 32-41. (pdf) (Read for main points and examples)

'4 Eras' Article and Commentary

• Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy and Marketing, 22 (Fall), 116-146. (commentaries listed below) (pdf)
• Webster, Frederick E. Jr. (2005), "A Perspective on the Evolution of Marketing Management," Journal of Public Policy & Marketing, 24 (Spring), 121-126. (pdf)
• Peterson, Robert A. (2005), "Ruminations on Theory and Research Scholarship in Marketing," Journal of Public Policy & Marketing, 24 (Spring), 127-130. (pdf)
• McAlister, Leigh M. (2005), "Toward Insight and Relevance," Journal of Public Policy & Marketing, 24 (Spring), 131-132. (pdf)
• Andreasen, Alan R. (2005), "Marketing Scholarship, Intellectual Leadership, and the Zeitgeist," Journal of Public Policy & Marketing, 24 (Spring), 133-136. (pdf)
• Holbrook, Morris B. (2005), "Marketing Education as Bad Medicine for Society: The Gorilla Dances," Journal of Public Policy & Marketing, 24 (Spring), 143-145. (pdf)
• Staelin, Richard (2005), "Eras III and IV: My Reflections," Journal of Public Policy & Marketing, 24 (Spring), 146-149. (pdf)
• Montgomery, David B. (2005), "Asian Management Education: Some Twenty-First-Century Issues," Journal of Public Policy & Marketing, 24 (Spring), 150-154. (pdf)
• Urban, Glen L. (2005), "Customer Advocacy: A New Era in Marketing?" Journal of Public Policy & Marketing, 24 (Spring), 155-159. (pdf)
• Sheth, Jagdish N. and Rajendra S. Sisodia (2005), "A Dangerous Divergence: Marketing and Society," Journal of Public Policy & Marketing, 24 (Spring), 160-162. (pdf)
• Wilkie, William L. and Elizabeth S. Moore (2006), "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, 26 (December), 224-232. (pdf)

Marketing Journals

• Malhotra, Naresh (1996), "The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS," Journal of the Academy of Marketing Science, 24 (Fall), 291-298. (pdf)
• Kerin, Roger A. (1996), "In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing," Journal of Marketing, 60 (January), 1-13. (pdf)
• Green, Paul E., Richard M. Johnson, and William D. Neal (2003), "The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination," Journal of Marketing Research, 40 (February), 1-9. (pdf)
• Lehmann, Donald R. (2005), "Journal Evolution and the Development of Marketing," Journal of Public Policy & Marketing, 24 (Spring), 137-142. (pdf)

Wroe Alderson

• Wooliscroft, Ben (2008), "Re-inventing Wroe?" Marketing Theory, 8 (4), 367-385. (pdf)
• Brown, Stephen (2002), "Reading Wroe: On the Biopoetics of Alderson’s Functionalism," Marketing Theory, 2 (3), 243-271. (pdf)
• Alderson, Wroe and Reavis Cox (1948), "Towards a Theory of Marketing," Journal of Marketing, 13 (October), 137-152. (pdf)
• Alderson, Wroe (1952), "Psychology for Marketing and Economics," Journal of Marketing, 17 (October), 119-135. (pdf)
• Alderson, Wroe and Miles W. Martin (1965), "Toward a Formal Theory of Transactions and Transvections," Journal of Marketing Research, 2 (May), 117-127. (pdf)
• Smalley, Roger and John Fraedrich (1995), "Aldersonian Functionalism: An Enduring Theory in Marketing," Journal of Marketing Theory and Practice, 3 (Fall), 1-16. (pdf)
• Hunt, Shelby D. and Dennis B. Arnett (2006), "Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson's Theory of Market Processes," in A Twenty-First Century Guide to Aldersonian Marketing Thought, Wooliscroft et al. editors. Boston, MA: Kluwer Academic Publishers, 453-471. (pdf)
• Hunt, Shelby D., James A. Muncy, and Nina M. Ray (2006), "Alderson's General Theory of Marketing: A Formalization," in A Twenty-First Century Guide to Aldersonian Marketing Thought, Wooliscroft et al. editors. Boston, MA: Kluwer Academic Publishers, 337-349. (pdf)
• Shaw, Eric H. (2010), "Revisiting and Revising Alderson's Formula to Measure the Productivity of the Aggregate Marketing System," Marketing Theory, 10 (4), 347-367. (pdf)
• Tamilia, Robert D. (2006), "Placing Alderson and His Contributions to Marketing in Historical Perspective," in A Twenty-First Century Guide to Aldersonian Marketing Thought, Wooliscroft et al. editors. Boston, MA: Kluwer Academic Publishers, 473-511. (pdf)
• Walle, Alf H. (2006), "Wroe Alderson's Vision Renewed and Rehabilitated: Social Structures and Marketing Theories," in A Twenty-First Century Guide to Aldersonian Marketing Thought, Wooliscroft et al. editors. Boston, MA: Kluwer Academic Publishers, 513-528. (pdf)

Biography

• Kotler, Philip (2005), "The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought," Journal of Public Policy & Marketing, 24 (Spring), 114-116. (pdf)
• Jones, D.G. Brian, Peggy Cunningham, Paul McLean, and Stanley Shapiro (2010), "The Intellectual Odyssey of David D. Monieson (1927-2008): A Quest for Usable Knowledge," Journal of Historical Research in Marketing, 2 (2), 198-217. (pdf)
• Jones, D.G. Brian and Mark Tadajewski (2011), "Percival White (1887–1970): Marketing Engineer," Marketing Theory, 11 (4), 455-478. (pdf)
• Nason, Robert W. (2010), "The Legacy of Charles C. Slater," Journal of Macromarketing, 30 (3), 287-292. (pdf)
• Woodall, Tony (2001), "The Epistobabble Kid Rides Again: A Stephen Brown (Selective) Retrospective," The Marketing Review, 2, 147-167. (pdf)
• Brown, Stephen (2007), "The Failgood Factor: Playing Hopscotch in the Marketing Minefield," The Marketing Review, 7 (2), 125-138. (pdf)

Literary Lessons

• Brown, Stephen (2002), "The Spectre of Kotlerism: A Literary Appreciation," European Management Journal, 20 (2), 129-146. (pdf)
• Brown, Stephen (2004), "Theodore Levitt: The Ultimate Writing Machine," Marketing Theory, 4 (3), 209-238. (pdf)
• Brown, Stephen and Hope Jensen Schau (2007), "Writing Consumer Research: The World According to Belk," Journal of Consumer Behaviour, 6, 349-368. (pdf)
• Brown, Stephen and Hope Jensen Schau (2008), "Writing Russell Belk: Excess All Areas," Marketing Theory, 8 (2), 143-165. (pdf)

Supplemental

• Fullbrook, Earl S. (1940), "The Functional Concept of Marketing," Journal of Marketing, 4 (January), 229-237. (pdf)
• Applebaum, William (1947), "The Journal of Marketing: The First Ten Years," Journal of Marketing, 11 (April), 355-363. (pdf)
• Applebaum, William (1952), "The Journal of Marketing: Postwar," Journal of Marketing, 16, 294-300. (pdf)
• Chonko, Lawrence and Patrick M. Dunne (1982), "Marketing Theory: A Status Report," in 1982 AMA Marketing Theory Conference, Bush and Hunt, eds. Chicago: American Marketing Association, 43-46. (pdf)
• Priem, Richard L. (1992), "Industrial Organization Economics and Alderson's General Theory of Marketing," Journal of the Academy of Marketing Science, 20 (Spring), 135-141. (pdf)
• Day, George S. (1996), "Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing," Journal of Marketing, 60 (January), 14-16. (pdf)
• Enright, Michael (2002), "Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the 'Fifties School' and Alternative Accounts," Journal of Marketing Management, 18, 445-461. (pdf)
• Buchanan, Richard W. (2005), "'Timeless' Marketing Myopia--Or Why the Marketing Concept was a 'Con' in Every Sense of the Word!!" personal communication. (pdf)
• Shapiro, Stanley J. (2005), "Looking Backward--and Ahead," Journal of Public Policy & Marketing, 24 (Spring), 117-120. (pdf)
• Wilkinson, Ian (2001), "A History of Network and Channels Thinking in Marketing in the 20th Century," Australasian Marketing Journal, 9 (2), 23-52. (pdf)

Three Recent Theories of Marketing

Relationship Marketing

• Lehtinen, Uolevi (2011), "Combining Mix and Relationship Marketing," The Marketing Review, 11 (2), 117-136. (pdf)
• Brodie, Roderick J., Nicole E. Coviello, Richard W. Brookes, and Victoria Little (1997), "Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices," Journal of Marketing Management, 13, 383-406
• Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July), 20-38.
• Hunt, Shelby D. (1997), "Competing Through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory," Journal of Marketing Management, 13, 431-455.
• Coviello, Nicole E., Roderick J. Brodie, and High J. Munro (1997), "Understanding Contemporary Marketing: Development of a Classification Scheme," Journal of Marketing Management, 13, 501-523.
• deWulf, Kristof and Gaby Odekerken-Schroder (2001), "A Critical Review of Theories Underlying Relationship Marketing in the Context of Explaining Consumer Relationships," Journal for the Theory of Social Behaviour, 31 (1), 73-101. (pdf)
• Tadajewski, Mark and Michael Saren (2009), "Rethinking the Emergence of Relationship Marketing," Journal of Macromarketing, 29 (June), 193-206. (pdf)

R-A Theory: Point and Counterpoint

• Hunt, Marketing Theory, Chapter 13-15.
• Deligonul, Z. Seyda and S. Tamer Cavusgil (1997), "Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?" Journal of Marketing, 61 (October), 65-73. (pdf)
• Hunt, Shelby D. and Robert M. Morgan (1997), "Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?" Journal of Marketing, 61 (October), 74-82. (pdf)
• Hyman review of Hunt and Morgan (1997).
• Foss, Nicolai J. (2000), "The Dangers and Attractions of Theoretical Eclecticism," Journal of Macromarketing, 20 (June), 65-67. (pdf)
• Hodgson, Geoffrey M. (2000), "The Marketing of Wisdom: Resource-Advantage Theory," Journal of Macromarketing, 20 (June), 68-72. (pdf)
• Savitt, Ronald (2000), "A Philosophical Essay about A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Journal of Macromarketing, 20 (June), 73-76. (pdf)
• Hunt, Shelby D. (2000), "A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?" Journal of Macromarketing, 20 (June), 77-81. (pdf)
• Hunt, Shelby D. (2001), "Commentary--A General Theory of Competition: Issues, Answers and an Invitation," European Journal of Marketing, 35 (5/6), 524-548. (pdf)
• Schlegelmilch, Bodo B. (2002), "Special Symposium of Shelby D. Hunt's 'A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Part 1: Comment," Journal of Marketing Management, 18, 221-227. (pdf)
• Hunt, Shelby D. and Dennis B. Arnett (2003), "Resource-Advantage Theory and Embeddedness: Explaining R-A Theory's Explanatory Success," Journal of Marketing Theory and Practice, (Winter), 1-17. (pdf)
• Hunt, Shelby D. (2013), "A General Theory of Business Marketing: R-A Theory, Alderson, the ISBM Framework, and the IMP Theoretical Structure," Industrial Marketing Management, 42, 283-293. (pdf)
• Fennell, Geraldine and Joel Saegert (1998), "Implications of the Marketing Concept: What the Textbooks Fail to State," Proceedings of the SCP 1998 Winter Meeting, Austin, TX, 65-74. (pdf)

Service-Dominant Logic

• Vargo, Stephen L. and Robert F. Lusch (2004), "Evolving to a New Dominant Logic for Marketing," Journal of Marketing, 68 (January), 1-17. (pdf)
• Day, George S., John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust, and Steven M. Shugan (2004), "Invited Commentaries on 'Evolving to a New Dominant Logic for Marketing," Journal of Marketing, 68 (January), 18-27. (pdf)
• Vargo, Stephen L. and Robert F. Lusch (2008), "Service-Dominant Logic: Continuing the Evolution," Journal of the Academy of Marketing Science, 36 (1), 1-10. (pdf)
• Brodie, Roderick J., Michael Saren and Jaqueline Pels (2011), "Theorizing about the Service Dominant Logic: The Bridging Role of Middle Range Theory," Marketing Theory, 11 (1), 75–91. (pdf)
• Brown, Stephen and Anthony Patterson (2009), "Harry Potter and the Service-Dominant Logic of Marketing: A Cautionary Tale," Journal of Marketing Management, 25 (5-6), 519-533. (pdf)
• Campbell, Norah, Aidan O'Driscoll and Michael Saren (2013), "Reconceptualizing Resources: A Critique of Service-Dominant Logic," Journal of Macromarketing, 33 (4), 306-321. (pdf)
• Gronroos, Christian (2011), "Value Co-creation in Service Logic: A Critical Analysis," Marketing Theory, 11 (3), 279–301. (pdf)
• Layton, Roger A. (2008), "The Search for a Dominant Logic: A Macromarketing Perspective," Journal of Macromarketing, 28 (September), 215-227. (pdf)
• Michel, Stefan, Stephen W. Brown and Andrew S. Gallan (2008), "An Expanded and Strategic View of Discontinuous Innovations: Deploying a Service-Dominant Logic," Journal of the Academy of Marketing Science, 36 (1), 54–66. (pdf)
• Osborne, Phil and David Ballantyne (2012), "The Paradigmatic Pitfalls of Customer-centric Marketing," Marketing Theory, 12 (2), 155–172. (pdf)
• Vargo, Stephen and Fred W. Morgan (2005), "Services in Society and Academic Thought: An Historical Analysis," Journal of Macromarketing, 25 (June), 42-53. (pdf)

Explanation

• Hunt, Marketing Theory, Chapters 3, 4.
• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp.45-70. (pdf)
• Skipper, Robert B. and Michael R. Hyman (1995), “On Foundations Research in the Social Sciences,” The International Journal of Applied Philosophy, 10 (Summer/Fall), 23-38. (pdf)
• Hospers, John (1956), "What is Explanation?" in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 87-103. (SKIM) (pdf)
• Bateson, Gregory (1980), Mind and Nature: A Necessary Unity. New York, NY: Bantam Books, 90-96. (pdf)
• Nagel, Ernest (1961), "Social Science Defended" (excerpt), in The Structure of Science, 473-476, 480-485. (pdf)
• Root, Michael (1993), Philosophy of the Social Sciences: The Methods, Ideals, and Politics of Social Inquiry. Oxford, UK: Blackwell, 173-204. (pdf)
• Smart, J. C. C. (1990), "Explanation--Opening Address," in Explanation and its Limits, Dudley Knowles, ed. Cambridge, UK: Cambridge University Press, 1-19. (pdf)
• Troxell, Eugene A. and William S. Synder (1976), "Causes and David Hume," in Making Sense of Things: An Invitation to Philosophy. New York, NY: St. Martin's Press, 54-59. (pdf)
• Lipton, Peter (1990), "Contrastive Explanation," in Explanation and its Limits, Dudley Knowles, ed. Cambridge, UK: Cambridge University Press, 247-266. (pdf)
• Searle, John R. (1991), "Intentionalistic Explanations in the Social Sciences," Philosophy of the Social Science, 21 (September), 332-344. (pdf)
• Louch, A. R. (1967), Explanation and Human Action. Berkeley, CA: University of California Press, 1-38, 50-60, 94-133. (pdf)
• Ansoff, Rick (1993), "Finding a Home for a Psychology of Volition," Theory and Psychology, 3 (3), 323-336. (pdf)
• Furnham, Adrian (1990), "Commonsense Theories of Personality," in Everyday Understanding: Social and Scientific Implications, Semin and Gergen, eds. Newbury Park, CA: Sage Publications, 176-203. (pdf)
• Rychlak, Joseph F. (1993), "A Suggested Principle of Complementarity for Psychology," American Psychologist, 48 (September), 933-942. (Read for four groundings of psychological theory) (pdf)
• White, Peter A. (1990), "Ideas About Causation in Philosophy and Psychology," Psychological Bulletin, 108 (1), 3-18. (DIFFICULT TO READ) (pdf)
• Foxall, Gordon R. (1998), "Intention versus Context in Consumer Psychology," Journal of Marketing Management, 14 (January), 29-62. (pdf)
• Abelson, Raziel (1977), Persons: A Study in Philosophical Psychology. New York, NY: St. Martin's Press, 1-61. (pdf)
• Hareli, Shlomo (2005), "Accounting for One's Behavior--What Really Determines its Effectiveness? Its type of Its Content? Journal for the Theory of Social Behaviour, 35 (4), 359-372. (pdf)

Supplemental

• Zaltman, Gerald, Christian R. A. Pinson, and Reinhard Angelmar (1973), Metatheory and Consumer Research. Hinsdale, IL: Dryden Press, 123-145. (pdf)
• Snyder, Paul (1978), Toward One Science: The Convergence of Traditions. New York, NY: St. Martin's Press, 1-19, 54-100. (pdf)
• Salmon, Wesley C. (1971), "Statistical Explanation," in Statistical Explanation and Statistical Relevance, Salmon, et al., eds. Pittsburgh, PA: University of Pittsburgh Press, 29-87. (pdf)
• Garfinkel, Alan (1982), Forms of Explanation: Rethinking the Questions in Social Theory. New Haven, CT: Yale University Press, 1-48. (Read for main points) (pdf)
• Secord, Paul F. (1986), "Explanation in the Social Sciences and in Life Situations," in Metatheory in Social Science: Pluralism and Subjectivities, Fiske and Shweder, eds. Chicago, IL" The University of Chicago Press, 197-221. (pdf)

Induction and Deduction

• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, 97-112. (pdf)
• Skipper, Robert and Michael R. Hyman (1987), "Evaluating and Improving Argument-Centered Works in Marketing," Journal of Marketing, 51 (October), 60-75. (pdf)
• Sterrett, S. Martin and Daniel C. Smith (1990), "A Comment on 'Evaluating and Improving Argument-Centered Works in Marketing'," Journal of Marketing, 54 (April), 83-88. (pdf)
• Skipper, Robert and Michael R. Hyman (1990), "Marketing and Logical Deduction," Journal of Marketing, 54 (April), 89-92. (pdf)
• Poundstone, William (1988), Labyrinths of Reason: Paradox, Puzzles, and the Frailty of Knowledge. New York, NY: Anchor Books, 24-58, 93-125. (pdf)
• Rescher, Nicholas (1995), Cognitive Economy: The Economic Dimension of the Theory of Knowledge. Pittsburgh, PA: University of Pittsburgh Press, 108-123. (pdf)
• Morris, Harold C. (1992), "Logical Creativity," Theory and Psychology, 2 (1), 89-107. (Read for definitions of deduction, induction, abduction, and elegance) (pdf)
• Haig, Brian D. (2005), "An Abductive Theory of Scientific Method," Psychological Methods, 10 (4), 371-388. (pdf)

Supplemental

• Areni, Charles S. (2002), "The Proposition-Probability Model of Argument Structure and Message Acceptance," Journal of Consumer Research, 29 (September), 168-187. (pdf)
• Hilton, Denis J. (1990), "Conversational Processes and Causal Explanations," Psychological Bulletin, 107 (January), 65-81. (Related to Skipper and Hyman 1987, 1990) (pdf)
• Gillies, Donald (1993), Philosophy of Science in the Twentieth Century: Four Central Themes. Oxford, UK: Blackwell, 26-53. (pdf)
• Wang, Chamont (1993), Sense and Nonsense of Statistical Inference: Controversy, Misuse, and Subtlety. New York, NY: Marcel Dekker, Inc., 40-87, 137-149, 153-160, 169-172. (pdf)

Scientific Laws

• Hunt, Marketing Theory, Chapters 5, 6.
• Leone, Robert P. and Randall L. Schultz (1980), "A Study of Marketing Generalization," Journal of Marketing, 44 (Winter), 10-18. (pdf)
• Bush, Alan J., William C. Moncrief, and Clifford D. Scott (1982), "On the Interpretation of Nomic Necessity: A Requirement for a Science of Marketing," in 1982 AMA Marketing Theory Conference, Bush and Hunt, eds. Chicago: American Marketing Association, 30-33. (pdf)
• Sheth, Jagdish N. and Rajendra S. Sisodia (1999), "Revisiting Marketing's Lawlike Generalizations," Journal of the Academy of Marketing Science, 27 (Winter), 71-87. (pdf)
• Varadarajan, P. Rajan (1999), "Strategic Content and Process Perspectives Revisited," Journal of the Academy of Marketing Science, 27 (Winter), 88-100. (pdf)
• Kerin, Roger A. and Raj Sethuraman (1999), "'Revisiting Marketing's Lawlike Generalizations': A Comment," Journal of the Academy of Marketing Science, 27 (Winter), 101-104. (pdf)
• Armstrong, J. Scott and Randall L. Schultz (1992), "Principles Involving Marketing Policies: An Empirical Assessment," Marketing Letters, 4 (3), 253-265. (pdf)
• Hospers, John (1967), "Law," in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 104-111. (pdf)
• Dubin, Robert (1969), Theory Building, revised ed. New York, NY: The Free Press, 89-121. (pdf)
• Hubbard, Raymond (2002), "How the Emphasis on 'Original' Empirical Marketing Research Impedes Knowledge Development," Marketing Theory, 2 (4), 381-402. (pdf)

Supplemental

• Ehrenberg, A. S. C. (1966), "Laws in Marketing: A Tail-Piece," Applied Statistics, 257-267. (SKIM) (pdf)
• Hawking, Stephen (1993), Black Holes and Baby Universes and Other Essays. New York, NY: Bantam Books, 41-47, 127-139. (pdf)

Theory

• Hunt, Marketing Theory, Chapters 7, 8.
• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp. 163-181. (pdf)
• Zaltman, Gerald, Christian R. A. Pinson, and Reinhard Angelmar (1973), Metatheory and Consumer Research. Hinsdale, IL: Dryden Press, 72-122. (READ 72-104; SKIM 105-122) (pdf)
• Hunt, Shelby D. (1983), "General Theories and the Fundamental Explananda of Marketing," Journal of Marketing, 47 (Fall), 9-17. (pdf)
• Simon, Herbert A. (1968), "On Judging the Plausibility of Theories," in Logic, Methodology and Philosophy of Science III. Amsterdam: North-Holland Publishing Co., 25-45. (pdf)
• Frank, Philipp G. (1954), "The Variety of Reasons for the Acceptance of Scientific Theories," in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 210-219. (pdf)
• Morris, Richard (1984), Dismantling the Universe: The Nature of Scientific Discovery. New York, NY: A Touchstone Book, 103-127. (pdf)
• Whetten, David A. (1989), "What Constitutes a Theoretical Contribution," Academy of Management Review, 14 (4), 490-495. (pdf)
• Sutton, Robert I. and Barry M. Staw (1995), "What Theory is Not," Administrative Science Quarterly, 40 (September), 371-384. (pdf)

Theory Building

• Shoemaker, Pamela J, James William Tankard, Jr., and Dominic L. Lasorsa (2004), How to Build Social Science Theories. Thousand Oaks, CA: Sage Publications.
• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp. 113-139. (pdf)
• Zeithaml, Valarie A., P. Rajan Varadarajan, and Carl P. Zeithaml (1988), "The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing," European Journal of Marketing, 22 (7), 37-64. (pdf)
• Gummesson, Evert (2002), "Practical Value of Adequate Marketing Management Theory," European Journal of Marketing, 36 (3), 325-348. (pdf)
• Bourgeois, L. J., III (1979), "Toward a Method of Middle-Range Theorizing," Academy of Management Review, 4 (3), 443-447. (pdf)
• Weick, Karl E. (1989), "Theory Construction as Disciplined Imagination," Academy of Management Review, 14 (4), 516-531. (pdf)
• Ingenbleek, Paul T.M. (2014), "From Subsistence Marketplaces Up, from General Macromarketing Theories Down: Bringing Marketing’s Contribution to Development into the Theoretical Midrange," Journal of Macromarketing, 34 (2), 199-212. (pdf)

Classification

• Hyman, Michael R., Varinder M. Sharma, and Parthasarathy Krishnamurthy (1995), "A Provider-Cost/Patron-Effort Schema for Classifying Products," Journal of the Academy of Marketing Science, 23 (Winter), 15-25. (pdf)
• Root, Michael (1993), Philosophy of the Social Sciences: The Methods, Ideals, and Politics of Social Inquiry. Oxford, UK: Blackwell, 149-172. (pdf)
• Bowers, Michael R. and John T. Bowen (1998), "The Development of Classificational Schemata in Marketing: A Review and Critique," in SMA Conference Proceedings, Herrington and Taylor, eds., 237-242. (pdf)

Definition

• Hyman, Michael R. (1990), "Deception in Advertising: A Proposed Complex of Definitions for Researchers, Lawyers, and Regulators," International Journal of Advertising, 9, 259-270. (pdf)
• Murrow, Jim and Michael R. Hyman (1994), "Direct Marketing: Definitions, Passages, and Deja Vu," Journal of Direct Marketing, 8 (Summer), 46-56. (pdf)
• Hyman, Michael R., Gopala Ganesh, and Shaun McQuitty (2002), "Augmenting the Household Affluence Construct," Journal of Marketing Theory and Practice, 10 (3), 13-31. (pdf)
• Wood, Lisa M. (1996), "Added Value: Marketing Basics?" Journal of Marketing Management, 12, 735-755. (pdf)
• Stern, Barbara, George M. Zinkhan, and Anupam Jaja (2001), "Marketing Images: Construct Definition, Measurement Issues, and Theory Development," Marketing Theory, 1 (2), 201-224. (pdf)
• Hyman, Michael R. and Jeffrey K. Sager (1999), Marginally Performing Salespeople: A Definition," Journal of Personal Selling & Sales Management, 19 (Fall), 67-74. (pdf)
• Villanova, Lisa, George M. Zinkhan, and Michael R. Hyman (1990), "On Defining and Measuring Store Image," in Development in Marketing Science, Dunlap, ed. Cullowee, NC: Academy of Marketing Science, 466-470. (pdf)
• Waguespack, Blaise and Michael R. Hyman (1993), "Consumer Behavior: Still Normative After All These Years," in Advances in Marketing (SWMA Proceedings) (McKee, et al., eds.), Baton Rouge, LA: Louisiana State University, 29-35. (pdf)
• Gilliam, David A. and Kevin Voss (2013), "A Proposed Procedure for Construct Definition in Marketing," European Journal of Marketing, 47 (1/2), 5-26. (pdf)
• Gambetti, Rossella C., Guendalina Graffigna, and Silvia Biraghi (2012), "The Grounded Theory Approach to Consumer-Brand Engagement: The Practitioner's Standpoint," International Journal of Market Research, 54 (5), 659-687. (pdf)
• Adler, Mortimer J. (1985), Ten Philosophical Mistakes. New York, NY: Macmillan Publishing Company, 5-29, 54-82. (pdf)
• Peikoff, Leonard (1993), Objectivism: The Philosophy of Ayn Rand. New York: A Meridian Book, 96-109. (pdf)
• Szasz, Thomas S. (1960), "The Myth of Mental Illness," American Psychologist, 15 (February), 113-118. (pdf)

Supplemental

• Bartels, Robert (1970), Marketing Theory and Metatheory. Homewood, IL: Richard D. Irwin, Inc., 1-28, 58-69. (see earlier)
• Dubin, Robert (1969), Theory Building, revised ed. New York, NY: The Free Press, 15-32, 37-87. (pdf)
• Quine, W. V. and J. S. Ullian (1978), "Hypothesis," in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 196-206. (pdf)
• Achinstein, Peter (1968), Concepts of Science: A Philosophical Analysis. Baltimore, MD: The Johns Hopkins Press, 1-67. (pdf)
• Abelson, Raziel (1967), "Definition," in The Encyclopedia of Philosophy, Vol.2, Paul Edwards, ed. New York, NY: Macmillan Publishing Co., Inc. & The Free Press, 314-323. (pdf)
• Anderson, R. J., J. A. Hughes, and W. W. Sharrock (1986), Philosophy and the Human Sciences. Totowa, NJ: Barnes and Noble Books, 197-226. (pdf)
• Suppes, Patrick (19xx), Introduction to Logic. Princeton, NJ: D. Van Nostrand Company, Inc., 151-172. <<xx>>
• Fearnside, W. Ward and William B. Holther (1959), Fallacy: The Counterfeit of Argument. New York, NY: Prentice-Hall, Inc., 33-75. (pdf)
• Watkins, Michael J. (1990), "Mediationism and the Obfuscation of Memory," American Psychologist, 45 (March), 328-335. (pdf)

Historical Relativism

• Venkatesh, Alladi (1985), "Is Marketing Ready for Kuhn?" in Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2. Greenwich, CT: JAI Press, 45-67. (SKIP pp.45-52) (pdf)
• Firat, A. Fuat (1985), "Ideology vs. Science in Marketing," in Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2. Greenwich, CT: JAI Press, 135-146. (pdf)
• Dholakia, Nikhilesh and Ruby Roy Dholakia (1985), "Choice and Choicelessness in the Paradigm of Marketing," in Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2. Greenwich, CT: JAI Press, 173-185. (pdf)
• Deshpande, Rohit (1984), "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences," in 1984 Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 18-21. (pdf)
• Lusch, Robert F. (1992), "Barriers to Marketing Becoming What It Might Be: Individual vs. Community Costs," Journal of the Academy of Marketing Science, 20 (Fall), 317-321. (pdf)
• Ozanne, Julie L., Edward F. Fern, and Manjit S. Yadav (1990), "A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing," in Review of Marketing, 1990, Zeithaml, ed. Chicago, IL: American Marketing Association, 457-480. (pdf)
• Palmer, Adrian and Sharon Ponsonby (2002), "The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective," Journal of Marketing Management, 18, 173-192. (pdf)
• Lowe, Sid, Adrian N. Carr, and Michael Thomas (2004), "Paradigmapping Marketing Theory," European Journal of Marketing, 38 (9/10), 1057-1064. (pdf)
• Ackermann, Robert John (1985), Data, Instruments, and Theory: A Dialectical Approach to Understanding Science. Princeton, NJ: Princeton University Press, 35-73. (pdf)
• Wolpert, Lewis (1993), The Unnatural Nature of Science. Cambridge, MA: Harvard University Press, 85-100. (pdf)
• du Preez, Peter (1991), A Science of Mind: The Quest for Psychological Reality. New York, NY: Academic Press, 114-139. (Skim pp.125-138) (pdf)
• Kuhn, Thomas S. (1961), "Normal Measurement and Reasonable Agreement," in Science in Context: Readings in the Sociology of Science. Cambridge, MA: The MIT Press, 75-93. (pdf)
• Kuhn, Thomas S. (1974), "Second Thoughts on Paradigms," in The Structure of Scientific Theories, Suppe, ed. Chicago: University of Illinois Press, 459-482. (SUPPE COMMENTS AND DISCUSSION, pp.483-517) (pdf)
• Driver-Linn, Erin (2003), "Where is Psychology Going? Structural Fault Lines Revealed by Psychologists' Use of Kuhn," American Psychologist, 58 (April), 269-278. (pdf)
• Tadajewski, Mark (2008), "Incommensurable Paradigms, Cognitive Bias and the Politics of Marketing Theory," Marketing Theory, 8 (3), 273-297. (pdf)
• Berthon, Pierre, Agnes Nairn, and Arthur Money (2003), "Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis," Marketing Education Review, 13 (Summer), 55-66. (pdf)
• Fuller, Steve (1992), "Being There with Thomas Kuhn: A Parable for Postmodern Times, History and Theory, 31 (October), 241-275. (pdf)
• Tadajewski, Mark (2006), "The Ordering of Marketing Theory: The Influence of McCarthyism and the Cold War," Marketing Theory, 6 (2), 163–199. (pdf)

Supplemental

• Carman, James M. (1980), "Paradigms for Marketing Theory," in Research in Marketing: A Research Annual, Volume 3. Greenwich, CT: JAI Press, 1-36. (pdf)
• Hanson, N. R. (1958), "Observation," in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 152-163. (pdf)
• Feyerabend, Paul (1975), Against Method. London, UK: Verso, 17-28, 295-309. (pdf)
• Mohr, H. (1977), Lectures on Structure and Significance of Science. New York, NY: Springer-Verlag, 127-140. (pdf)
• Monieson, David M. (1981), "What Constitutes Usable Knowledge in Marketing?" Journal of Macromarketing, 1 (Spring), 14-22. (Read pages 19-21 only) (pdf)
• Roberts, Wayne A. (1984), "A Kuhnian Perspective on Marketing Science and the 'Scientific Method'," in 1984 Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago, IL: American Marketing Association, 14-17. (pdf)
• Dahlstrom, Robert (1988), "A Kuhnian Perspective on the Development of Marketing Thought," in 1988 AMA Winter Educators' Conference Proceedings, Shapiro and Walle, eds. Chicago, IL: American Marketing Association, 171-174. (pdf).

Post-Relativistic Philosophy of Science

General

• Berger, Peter L. and Thomas Luckmann (1967), The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Garden City, NY: Anchor Books, 19-46. (pdf)
• Boyd, Richard N. (1984), "The Current Status of Scientific Realism," in Scientific Realism, Leplin, ed. Berkeley, CA: University of California Press, 41-82. (pdf)
• Selected readings on the Sokal affair (found on the Internet). (pdf)
• Gross, Paul R. and Norman Levitt (1994), Higher Superstition: The Academic Left and Its Quarrels with Science. Baltimore, MD: The Johns Hopkins University Press, 42-106, 234-257. (pdf) (pdf)

Marketing Literature

• Hunt, Marketing Theory, Chapters 9-12.
• Brown, Stephen (1998), Postmodern Marketing 2. London, UK: International Thomson Business Press, 14-34. (pdf)
• Brown, Stephen (1995), Postmodern Marketing. London, UK: Routledge, 26-58. (pdf)
• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp.140-161. (Chapter 7) (pdf)
• Brown, Stephen (1995), "Postmodern Marketing Research: No Representation without Taxation," Journal of the Market Research Society, 37 (3), 287-310. (pdf)
• Sauer, William J., Nancy Nighswonger, and Gerald Zaltman (1982), "Current Issues in the Philosophy of Science: Implications for the Study of Marketing," in 1982 AMA Winter Educators' Conference Proceedings, Bush and Hunt, eds. Chicago: American Marketing Association, 17-21. (pdf)
• Anderson, Paul F. (1983), "Marketing, Scientific Progress, and Scientific Method," Journal of Marketing, 47 (Fall), 18-31. (pdf)
• Peter, J. Paul and Jerry C. Olson (1983), "Is Science Marketing?" Journal of Marketing, 47 (Fall), 111-125. (pdf)
• Laudan, Larry (1984), "Reconstructing Methodology," in 1984 Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 1-4. (pdf)
• Leong, Siew Meng (1985), "Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction," Journal of Marketing, 49 (Fall), 23-40. (pdf)
• Zinkhan, George M. and Rudy Hirschheim (1992), "Truth in Marketing Theory and Research: An Alternative Perspective," Journal of Marketing, 56 (April), 80-88. (pdf)
• Peter, J. Paul (1992), "Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's 'Scientific Realism'," Journal of Marketing, 56 (April), 72-79. (pdf)
• Newton, Roger G. (1997), The Truth of Science: Physical Theories and Reality. Cambridge, MA: Harvard University Press, 200-223. (pdf)
• Razzaque, Mohammed Abdur (1998), "Scientific Method, Marketing Theory Development and Academic vs. Practitioner Orientation: A Review," Journal of Marketing Theory and Practice, 6 (Winter), 1-15. (pdf)
• Brown, Stephen (1996), "Art or Science?: Fifty Years of Marketing Debate," Journal of Marketing Management, 12, 243-267. (pdf)
• Marsden, David and Dale Littler (1996), "Evaluating Alternative Research Paradigms: A Market-Oriented Framework," Journal of Marketing Management, 12, 645-655. (pdf)
• Brown, Stephen (1995), "Sources and Status of Marketing Theory," in Marketing Theory and Practice (Baker, ed.). New York, NY: Macmillan Business, 23-39. (pdf)
• Brown, Stephen (1995), Postmodern Marketing. London, UK: Routledge, 100-130, 162-182 (SKIM 131-161). (pdf)
• O'Shaughnessy, John and Nicholas Jackson O'Shaughnessy (2002), "Postmodernism and Marketing: Separating the Wheat from the Chaff," Journal of Macromarketing, 22 (June), 109-135. (pdf)
• Kavanagh, Donncha (1994), "Hunt versus Anderson: Round 16," European Journal of Marketing, 28 (3), 26-41. (pdf)
• Brown, Stephen (2006), "Recycling Postmodern Marketing," The Marketing Review, 6, 211-230. (pdf)
• Cova, Bernard (1996), "The Postmodern Explained to Managers: Implications for Marketing," Business Horizons, 39 (November-December), 15-23. (pdf)

Reification Debate

• Monieson, David D. (1988), "Intellectualization in Macromarketing: A World Disenchanted," Journal of Macromarketing, 8 (Fall), 4-10. (pdf)
• Dholakia, Nikhilesh (1988), "Interpreting Monieson: Creative and Destructive Tensions," Journal of Macromarketing, 8 (Fall), 11-14. (pdf)
• Monieson, D. D. (1989), "Intellectualization in Macromarketing Revisited: A Reply to Hunt," Journal of Macromarketing, 9 (Fall), 11-16. (pdf)
• Levin, Michael (1991), "The Reification-Realism-Positivism Controversy in Macromarketing: A Philosopher's View," Journal of Macromarketing, 11 (Spring), 57-65. (pdf) 

Consumer Behavior

• Heath, Timothy B. (1992), "The Reconciliation of Humanism and Positivism in the Practice of Consumer Research: A View from the Trenches," Journal of the Academy of Marketing Science, 20 (Spring), 107-118. (pdf)
• Holbrook, Morris (1999), "Higher than the Bottom Line: Reflections on Some Recent Macromarketing Literature," Journal of Macromarketing, 19 (June), 48-74. (pdf)

Supplemental

• Fischhoff, Baruch (1991), "Value Elicitation: Is There Anything in There?" American Psychologist, 46 (August), 835-847. (Read selectively) (pdf)
• Shapere, Dudley (1983), "Meaning and Scientific Change," in Mind and Cosmos: Essays in Contemporary Science and Philosophy, Colodny, ed. Pittsburgh, PA: University of Pittsburgh Press, 41-85. <<xx>>
• Deshpande, Rohit (1983), "'Paradigms Lost': On Theory and Method in Research in Marketing," Journal of Marketing, 47 (Fall), 101-110. (pdf)
• Hunt, Shelby D. (1990), "Truth in Marketing Theory and Research," Journal of Marketing, 54 (July), 1-15. (pdf)
• Hunt, Shelby D. (1992), "For Reason and Realism in Marketing," Journal of Marketing, 56 (April), 89-102. (pdf)
• Hunt, Shelby D. (1993), "Objectivity in Marketing Theory and Research," Journal of Marketing, 57 (April), 76-91. (pdf)
• Hunt, Shelby D. (1991), "Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement," Journal of Consumer Research, 18 (June), 32-44. (pdf)
• Hunt, Shelby D. and Paul S. Speck (1985), "Does Logical Empiricism Imprison Marketing?" in Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2. Greenwich, CT: JAI Press, 27-35. (pdf)
• Seymour, Daniel T. (1985), "Marketing: A Retrenchment Exercise," in Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2. Greenwich, CT: JAI Press, 219-233. (pdf)
• Joy, Annamma (1988), "Marketing and Culture: An Epistemological Critique," in 1988 AMA Winter Educators' Conference, Shapiro and Walle, eds. Chicago, IL: American Marketing Association, 389-393. (pdf)

Critical Marketing

Introduction

• Ellis, Nick, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski (2011), Marketing: A Critical Introduction. Los Angeles, CA: Sage.
• Hackley, Chris (2009), Marketing: A Critical Introduction.Los Angeles,CA: Sage.
• Brownlie, Douglas (2006), "Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing," Journal of Marketing Management, 22, 505-528. (pdf)
• Burton, Dawn (2001), "Critical Marketing Theory: The Blueprint?" European Journal of Marketing, 35 (5/6), 722-743. (pdf)
• Dholakia, Nikhilesh (2012), "Being Critical in Marketing Studies: The Imperative of Macro Perspectives," Journal of Macromarketing, 32 (2), 220-225. (pdf)
• Firat, A. Fuat (2009), "Commentary: Beyond Critical Marketing," Journal of Marketing Management, 25 (7-8), 831-834. (pdf)
• Gaski, John F. (2013), "To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)," Journal of Public Policy & Marketing, 32 (Spring), 6–17. (pdf)
• Hackley, Chris (2009), "Parallel Universes and Disciplinary Space: The Bifurcation of Managerialism and Social Science in Marketing Studies," Journal of Marketing Management, 25 (7-8), 643-659. (pdf)
• Saren, Michael (2009), "Commentary: Modes of Engagement for Critical Marketing: Oppositional, Revivalist and Therapeutic," Journal of Marketing Management, 25 (7-8), 843-848. (pdf)
• Badot, Olivier and Bernard Cova (2008), "The Myopia of New Marketing Panaceas: The Case for Rebuilding our Discipline, Journal of Marketing Management, 24 (1-2), 205-219. (pdf)
• Shankar, Avi (2009), "Reframing Critical Marketing," Journal of Marketing Management, 25 (7-8), 681-696. (pdf)
• Tadajewski, Mark and Douglas Brownlie (2008), "Critical Marketing: A Limit Attitude," in Critical Marketing: Issues in Contemporary Marketing, Tadajewski and Brownlie, eds., 1-28. (pdf)
• Tadajewski, Mark (2011), "Producing Historical Critical Marketing Studies: Theory, Method and Politics," Journal of Historical Research in Marketing, 3 (4), 549-575. (pdf)
• Tadajewski, Mark (2010), Towards a History of Critical Marketing Studies, Journal of Marketing Management, 26 (August), 773–824. (pdf)
• Tadajewski, Mark and Pauline Maclaran, (2009). "Critical Marketing Studies: Introduction and Overview," in Critical Marketing Studies, Volume I, Tadajewski and Maclaran, eds. London: Sage, xvii-xlvi. (pdf)
• Tadajewski, Mark (2010), "Critical Marketing Studies: Logical Empiricism, Critical Performativity and Marketing Practice," Marketing Theory, 10 (2), 210-222. (pdf)

Anti-consumption

• Chatzidakis, Andreas and Michael S. W. Lee (2013), "Anti-Consumption as the Study of Reasons Against," Journal of Macromarketing, 33 (3), 190-203. (pdf)
• Galvagno, Marco (2011), "The Intellectual Structure of the Anti-consumption and Consumer Resistance Field: An Author Co-citation Analysis," European Journal of Marketing, 45 (11/12), 1688-1701. (pdf)
• O'Shaughnessy, John and Nicholas Jackson O'Shaughnessy (2002), "Marketing, the Consumer Society and Hedonism," European Journal of Marketing, 36 (5/6), 524-547. (pdf)

• O'Shaughnessy, John and Nicholas Jackson O'Shaughnessy (2007), "Commentary: Reply to Criticisms of Marketing, the Consumer Society and Hedonism," European Journal of Marketing, 41 (1/2), 7-16. (pdf)

Social Marketing

• Andreasen, Alan R. (1994), "Social Marketing: Its Definition and Domain," Journal of Public Policy & Marketing, 13 (Spring), 108-114. (pdf)
• Griffin, Christine, Andrew Bengry-Howell, Chris Hackley, Willm Mistral and Isabelle Szmigin (2009), "Every Time I Do It I Absolutely Annihilate Myself’: Loss of (Self)-consciousness and Loss of Memory in Young People’s Drinking Narratives, Sociology, 43 (3), 457-476. (pdf)
• Gurrieri, Lauren, Josephine Previte and Jan Brace-Govan (2012), "Women's Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing," Journal of Macromarketing, 33 (2), 128-143. (pdf)
• Hastings, Gerard (2007), "The Diaspora has Already Begun," Marketing Intelligence & Planning, 25 (2), 117-122. (pdf)
• Hsu, Tsuen and Kuei-Feng Chang (2007), "The Taxonomy, Model and Message Strategies of Social Behavior," Journal for the Theory of Social Behaviour, 37 (3), 279-294. (pdf)
• Lefebvre, R. Craig (2012),"Transformative Social Marketing: Co-creating the Social Marketing Discipline and Brand", Journal of Social Marketing, 2 (2), 118-129. (pdf)
• Raftopoulou, Effi and Margaret K. Hogg (2010), "The Political Role of Government-sponsored Social Marketing Campaigns," European Journal of Marketing, 44 (7/8), 1206-1227. (pdf)

Societal Marketing

• Crane, Andrew and John Desmond (2002), "Societal Marketing and Morality," European Journal of Marketing, 36 (5/6), 548-569. (pdf)
• Denegri-Knott, Janice, Detlev Zwick and Jonathan E. Schroeder (2006), "Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research," European Journal of Marketing, 40 (9/10), 950-971. (pdf)
• Hyman, Michael R. and Catharine M. Curran (2000), “The Volitionist’s Manifesto,” Journal of Business Ethics, 23 (February), 323-337. (pdf)
• Hyman, Michael R. (2009), “Responsible Ads: A Workable Ideal,” Journal of Business Ethics, 87 (June), 199-210. (pdf)
• Hyman, Michael R. and Jeremy J. Sierra (2010), “Idolizing Sports Celebrities: A Gateway to Psychopathology?” Young Consumer, 11 (3), 226-238. (pdf)
• Hyman, Michael R. and Richard Tansey (1990), "The Ethics of Psychoactive Ads," Journal of Business Ethics, 9 (February), 105-114. (pdf)
• Shanahan, Kevin J. and Michael R. Hyman (2001), “Program-Length Commercials and Host Selling by the WWF,” Business and Society Review, 106 (4), 379-393. (pdf)

Sustainability

• de Coverly, Edd, Pierre McDonagh, Lisa O'Malley and Maurice Patterson (2008), "Hidden Mountain : The Social Avoidance of Waste," Journal of Macromarketing, 28 (September), 289-303. (pdf)
• Dolan, Paddy (2002), "The Sustainability of 'Sustainable Consumption'," Journal of Macromarketing, 22 (December), 170-181. (pdf)

• Hunt, Shelby D. (2012), "Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing Sustainable Development, and the Sustainable Society," Journal of Macromarketing, 32 (4), 404-411. (pdf)

End of Marketing

• Holbrook, Morris B. and James M. Hulbert (2002), "Elegy on the Death of Marketing," European Journal of Marketing, 36 (5/6), 706-732. (pdf)
• Brown, Stephen (1997), "Six Sixty-six and All That (or, What the Hell is Marketing Eschatology?)," European Journal of Marketing, 31 (9//10), 639-653. (pdf)
• McDonagh, Pierre and Andrea Prothero (1996), "Making a Drama Out of a Crisis: The final curtain for the marketing concept," in Marketing Apocalypse: Eschatology, escapology and the illusion of the end, Brown, Bell and Carson, eds. London, UK: Routledge, 44, 54-65. (pdf)
• Brown, Stephen and Pauline Maclaren (1996), "The Future is Past: Marketing, apocalypse and the retreat from utopia," in Marketing Apocalypse: Eschatology, escapology and the illusion of the end, Brown, Bell and Carson, eds. London, UK: Routledge, 260-277. (pdf)
• Holbrook, Morris B. and James M. Hulbert (2002), "Elegy on the Death of Marketing," European Journal of Marketing, 36 (5/6), 702-732. (pdf)

Supplemental

• Tadajewski, Mark and Michael Saren (2008), "The Past is a Foreign Country: Amnesia and Marketing Theory," Marketing Theory, 8 (4), 323–338. (pdf)
• Tadajewski, Mark (2008), "Final Thoughts on Amnesia and Marketing Theory," Marketing Theory, 8 (4), 465–484. (pdf)
• Fisk, George (2006), "Envisioning a Future for Macromarketing," Journal of Macromarketing, 26 (Decembe), 214-218. (pdf)
• Layton, Roger A. and Sanford Grossbart (2006), "Macromarketing: Past, Present, and Possible Future," Journal of Macromarketing, 26 (December), 193-213. (pdf)
• Varey, Richard J. (2012), "The Marketing Future beyond the Limits of Growth," Journal of Macromarketing, 32 (4), 424-433. (pdf)
• Varey, Richard J. (2013), "Marketing in the Flourishing Society Megatrend," Journal of Macromarketing, 33 (4), 354-368. (pdf)

Sociology of Science

• Bailey, F. G. (1993), The Kingdom of Individuals: An Essay on Self-Respect and Social Obligation. Ithaca, NY: Cornell University Press, 124-130. (pdf)
• Fuchs, Stephan (1992), The Professional Quest for Truth: A Social Theory of Science and Knowledge. Albany, NY: State University of New York Press, 45-76. (pdf)
• Hardwig, John (1991), "The Role of Trust in Knowledge," The Journal of Philosophy, 88 (December), 693-708. (pdf)
• Hummels, Harry and Hans E. Roosendaal (2001), "Trust in Scientific Publishing," Journal of Business Ethics, 34, 87-100. (pdf)
• Physics Today (1995), "Roundtable: Whither Now Our Research Universities?" (March), 42-51. (pdf)
• Anderson, Martin (1992), Impostors in the Temple. New York: Simon & Schuster, 72-78, 82-83,102-105. (pdf)
• Damrosch, David (1995), We Scholars: Changing the Culture of the University. Cambridge, MA: Harvard University Press, 78-107. (pdf)
• Armstrong, J. Scott and Tad Sperry (1994), "The Ombudsman: Business School Prestige--Research versus Teaching," Interfaces, 24 (March-April), 13-43 (PLUS COMMENTS). (pdf)
• Mentzer, John T. and David W. Schumann (2006), "The Theoretical and Practical Implications of Marketing Scholarship," Journal of Marketing Theory and Practice, 14 (Summer), 179-190. (pdf)
• Macinnis, Deborah J. and Valerie S. Folkes (2010), "The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies," Journal of Consumer Research, 36 (April) 899-914. (pdf)

Science and Values

• Kipnis, David (1994), "Accounting for the Use of Behavior Technologies in Social Psychology," American Psychologist, 49 (March), 165-172. (pdf)
• Medawar, Peter (1991), "The Cost-Benefit Analysis of Pure Research," in The Threat and the Glory: Reflections on Science and Scientists. New York, NY: Oxford University Press, 220-224. (pdf)
• Root, Michael (1993), Philosophy of the Social Sciences: The Methods, Ideals, and Politics of Social Inquiry. Oxford, UK: Blackwell, 10-32, 124-148. (pdf)
• Azar, Beth (1997), "When Research is Swept Under the Rug," APA Monitor, 28 (August), 1,8. (pdf)

Fraud in Science

• Broad, William and Nicholas Wade (1983), Betrayers of the Truth. New York, NY: A Touchstone Book, 22-37, 76-87, 98-125. (pdf)
• Jensen, Arthur R. (1992), "Scientific Fraud or False Accusation? The Case of Cyril Burt," in Research Fraud in the Behavioral and Biomedical Sciences, Miller and Hersen, eds. New York, NY: John Wiley & Sons, Inc., 97-124. (pdf)
• Thelen, Mark H. and Thomas M. DiLorenzo (1992), "Academic Pressures," in Research Fraud in the Behavioral and Biomedical Sciences, Miller and Hersen, eds. New York, NY: John Wiley & Sons, Inc., 161-181. (pdf)

Supplemental

• LaFollette, Marcel C. (1992), Stealing Into Print: Fraud, Plagiarism, and Misconduct in Scientific Publishing. Berkeley, CA: University of California Press. <<xx>>
• Crane, Diana (1972), Invisible Colleges: Diffusion of Knowledge in Scientific Communities. Chicago: The University of Chicago Press, 22-128. (pdf)
• Sykes, Charles J. (1988), ProfScam: Professors and the Demise of Higher Education. New York, NY: St. Martin's Press, 179-220, 257-264. (FOCUS ON LATTER SECTION.) (pdf)
• Weber, Robert L. (1973), A Random Walk in Science: An Anthology. New York, NY: Crane, Russak & Co., Inc., selected pages. (pdf)
• Weber, Robert L. (1992), Science with a Smile: An Anthology. Philadelphia, PA: Institute of Physics Publishing, selected pages. (pdf)
• Diesling, Paul (1991), How Does Social Science Work? Reflections on Practice. Pittsburgh, PA: University of Pittsburgh Press, 149-206, 273-299. (pdf)
• Rapoport, Anatol (1989), "The Redemption of Science," Journal of Business Ethics, 8 (February), 157-165. (pdf)
• Kurtines, William M., Mildred Alvarez, and Margarita Azmitia (1990), "Science and Morality: The Role of Values in Science and the Scientific Study of Moral Phenomena," Psychological Bulletin, 107 (3), 283-295. (pdf)

Psychology of Science

• Mansfield, Richard S. and Thomas V. Busse (1981), The Psychology of Creativity and Discovery: Scientists and Their Work. Chicago, IL: Nelson-Hall, 49-64, 85-104. (pdf)
• Morris, Richard (1984), Dismantling the Universe: The Nature of Scientific Discovery. New York, NY: A Touchstone Book, 63-80. (pdf)
• Faust, David (1984), The Limits of Scientific Reasoning. Minneapolis, MN: University of Minnesota Press, 84-146. (pdf)
• Simonton, Dean Keith (1992), "Leaders of American Psychology, 1879-1967: Career Development, Creative Output, and Professional Achievement," Journal of Personality and Social Psychology, 62 (January), 5-17. (pdf)
• Zaltman, Gerald and Linda Price (1984), "The Sociology and Psychology of Comfort Zones," in 1984 Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 39-43. (pdf)
• Gardiner, Howard (1993). Creating Minds. New York, NY: Basic Books, 359-390. (pdf)
• Simonton, Dean Keith (1997), "Creative Productivity: A Predictive and Explanatory Model of Career Trajectories and Landmarks," Psychological Review, 104 (January), 66-89. (pdf)
• Simonton, Dean Keith (1999), "Significant Samples: The Psychological Study of Eminent Individuals," Psychological Methods, 4 (4), 425-451. (pdf)
• Loehle, Craig (1996), Thinking Strategically: Power Tools for Personal and Professional Advancement. New York, NY: Cambridge University Press, 9-33, 82-93. (pdf)
• Wolpert, Lewis (1993), The Unnatural Nature of Science. Cambridge, MA: Harvard University Press, 56-84. (pdf)

Supplemental

• Csikszentmihalyi, Mihaly (1996). Creativity: Flow and the Psychology of Discovery and Invention. New York, NY: HarperCollins Publishers, 23-147. (pdf)
• Kuhn, Deanna (1989), "Children and Adults as Intuitive Scientists," Psychological Review, 96 (October), 674-689. (pdf)
• Simon, Herbert A. (1983), "Scientific Discovery and the Psychology of Problem Solving," in Mind and Cosmos: Essays in Contemporary Science and Philosophy, Colodny, ed. Pittsburgh, PA: University of Pittsburgh Press, 22-40. (pdf)
• Simonton, Dean Keith (1988), Scientific Genius: A Psychology of Science. New York, NY: Cambridge University Press, 1-23, 60-134. (pdf)
• Tversky, Amos and Daniel Kahneman (1974), "Judgment Under Uncertainty: Heuristics and Biases," Science, 185, 1124-1131. (pdf)

Discovery

• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp.25-44. (Chapter 2) (pdf)
• MacInnis, Deborah J. and Bernard J. Jaworski (1984), "Revitalizing Dormant Ideas," in 1984 AMA Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 44-47. (pdf)
• Holbrook, Morris B. (1984), "Theory Development is a Jazz Solo: Bird Lives," in 1984 AMA Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 48-52. (pdf)
• Belk, Russell W. (1984), "Against Thinking," in 1984 AMA Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 57-60. (pdf)
• Wells, William D. (1993), "Discovery-oriented Consumer Research," Journal of Consumer Research, 19 (March), 489-504. (pdf)
• Rosenberg, Larry J. (1984), "The Pervasive Role of Metaphors in Marketing Science," in 1984 AMA Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 74-77. (pdf)
• Brown, Stephen (2008), "Are Marketing’s Metaphors Good for It? The Marketing Review, 8 (3), 209-221. (pdf)
• Arndt, Johan (1985), "On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving," Journal of Marketing, 49 (Summer), 11-23. (pdf)
• Van den Bulte, Christophe (1994), "Metaphor at Work," in Research Traditions in Marketing, Laurent, Lilien, and Pras, eds. Boston, MA: Kluwer Academic Publishing, 405-434 (with commentaries). (pdf)
• Winsor, Robert D. (1995), "Marketing Under Conditions of Chaos: Percolation Metaphors and Models," Journal of Business Research, 34, 181-189. (pdf)
• Merlo, Omar, Bryan A. Lukas, and Gregory J. Whitwell (2008), "Heuristics Revisited: Implications for Marketing Research and Practice," Marketing Theory, 8 (2), 189-204. (pdf)
• O'Malley, Lisa, Maurice Patterson, and Helen Kelly-Holmes (2008), "Death of a Metaphor: Reviewing the 'Marketing as Relationships' Frame," Marketing Theory, 8 (2), 167-187. (pdf)
• Armstrong, J. Scott (2002), "Discovery and Communication of Important Marketing Findings: Evidence and Proposals," Journal of Business Research, 56, 69-84. (pdf)
• Brown, Stephen (2005), "Commentary: Science, Serendipity and the Contemporary Marketing Condition," European Journal of Marketing, 39 (11/12), 1229-1234. (pdf)
• Gigerenzer, Gerd (1991), "From Tools to Theories: A Heuristic of Discovery in Cognitive Psychology," Psychological Review, 98 (April), 254-267. (pdf)
• Bohm, David and F. David Peat (1987), Science, Order, and Creativity. New York, NY: Bantam Books, 15-62, 229-271. (pdf)
• Root-Bernstein, Robert Scott (1989), Discovering. Cambridge, MA: Harvard University Press, 50-69, 407-420. (pdf)
• Klahr, David and Herbert A. Simon (1999), "Studies of Scientific Discovery: Complementary Approaches and Convergent Findings," Psychological Bulletin, 125 (October), 524-543. (pdf)
• Oliver, Jack E. (1991), The Incomplete Guide to the Art of Discovery. New York, NY: Columbia University Press, 31-95 (Skim). (pdf)
• Holton, Gerald (1995), Einstein, History, and Other Passions. New York, NY: AIP Press, 237-254. (pdf)
• Dawkins, Richard (1998), Unweaving the Rainbow: Science, Delusion and the Appetite for Wonder. Boston, MA: Houghton Mifflin Company, 180-209. (pdf)
• Sternberg, Robert J. (2001), "What is the Common Thread of Creativity? Its Dialectical Relation to Intelligence and Wisdom," American Psychologist, 56 (April), 360-362. (pdf)

Supplemental

• Simon, Herbert A. (1973), "Does Scientific Discovery Have a Logic?" Philosophy of Science, 40, 471-480. (pdf)

SUPPLEMENTAL TOPICS

Concepts and Propositions

• Zaltman, LeMasters, and Heffring, Theory Construction in Marketing, pp.71-96. (Chapter 4) (pdf)
• Dubin, Robert (1969), Theory Building, revised ed. New York, NY: The Free Press, 159-174. (pdf)
• Zaltman, Gerald, Christian R. A. Pinson, and Reinhard Angelmar (1973), Metatheory and Consumer Research. Hinsdale, IL: Dryden Press, 21-71. (pdf)
• Firat, F. Fuat (1984), "Marketing Science: Issues Concerning the Scientific Method and the Philosophy of Science," in 1984 AMA Winter Educators' Conference Proceedings, Anderson, et al., eds. Chicago: American Marketing Association, 22-25. (pdf)

Mind-Body Problem

• Skinner, B.F. (1990), "Can Psychology Be a Science of Mind?" American Psychologist, 45 (November), 1206-1210. (pdf)
• Machlup, Fritz (1969), "If Matter Could Talk," in Philosophy, Science and Method: Essays in Honor of Ernest Nagel, Morganbesser, et al., eds. New York, NY: St. Martin's Press, 286-305. (pdf)
• Ferris, Timothy (1992), The Mind's Sky: Human Intelligence in a Cosmic Context. New York, NY: Bantam Books, 71-82. (pdf)
• Poundstone, William (1988), Labyrinths of Reason: Paradox, Puzzles, and the Frailty of Knowledge. New York, NY: Anchor Books, 191-238. (SKIM) (pdf)
• Nagel, Thomas (1995), Other Minds: Critical Essays. New York, NY: Oxford University Press, 96-110. (pdf)
• Coulter, Jeff (2010), "Reflections on the “Darwin-Descartes” Problem," Journal for the Theory of Social Behavior, 40 (3), 274-288. (pdf)
• Regis, Ed (1990), Great Mambo Chicken and the Transhuman Condition: Science Slightly Over the Edge. Reading, MA: Addison-Wesley Publishing Company, Inc., 144-176. (pdf)
• Priest, Stephen (1991), Theories of the Mind. Boston, MA: Houghton Mifflin Company, introductions to chapters 1-7. (pdf)

Plato to Hegel

• Firat, A. Fuat (1988), "The Inevitability of Historical Evidence in Generating Macromarketing Knowledge," in 1988 AMA Winter Educators' Conference Proceedings, Shapiro and Walle, eds. Chicago, IL: American Marketing Association, 98-103. (pdf)
• Bickhard, Mark H. (1992), "Myths of Science: Misconceptions of Science in Contemporary Psychology," Theory and Psychology, 2 (August), 321-337. (pdf)
• Popper, Sir Karl (1953), "Science: Conjectures and Refutations," in Introductory Readings in the Philosophy of Science, Klemke, et al., eds. Buffalo, NY: Prometheus Books, 19-34. (pdf)
• Russell, Bertrand (1960), "Can Scientists or Anyone Know Anything?" in An Outline of Philosophy. New York, NY: The World Publishing Company. (pdf)
• Oldroyd, David (198x), The Arch of Knowledge: An Introductory Study of the History of the Philosophy and Methodology of Science. New York, NY: Methuen, 209-262, 297-317. (pdf) (pdf)
• Snyder, Paul (1978), Toward One Science: The Convergence of Traditions. New York, NY: St. Martin's Press, 134-168. (pdf)
• Goldman, Alvin I. (1991), Liaisons: Philosophy Meets the Cognitive and Social Sciences. Cambridge, MA: The MIT Press, 69-83. (pdf)
• Gillies, Donald (1993), Philosophy of Science in the Twentieth Century: Four Central Themes. Oxford, UK: Blackwell, 98-116. (pdf)
• Casti, John L. (1989), Paradigms Lost: Images of Man in the Mirror of Science. New York, NY: William Morrow and Company, Inc., 1-67. (pdf)
• Cabalero, Marjorie J. and Tom L. Ingram (1982), "The Marketing Profession: Analytic, Synthetic and Practical," in 1982 AMA Winter Educators' Conference Proceedings, Bush and Hunt, eds. Chicago: American Marketing Association, 39-42. (pdf)

SUPPLEMENTAL BOOKS

• Brown, James Robert (1994), Smoke and Mirrors: How Science Reflects Reality. New York, NY: Routledge.
• Elster, Jon (2007), Explaining Social Behavior: More Nuts and Bolts for the Social Sciences. New York, NY: Cambridge University Press.
• Fetzer, James H. (1993), Philosophy of Science. New York, NY: Paragon House.
• Feyerabend, Paul K. (1975), Against Method. New York, NY: Verso.
• Feyerabend, Paul K. (1981), Realism, Rationalism and Science Method--Philosophical Papers, Volume 1. New York, NY: Cambridge University Press.
• Feyerabend, Paul K. (1991), Three Dialogues on Knowledge. Cambridge, MA: Blackwell Publishers.
• Fuller, Steve and James H. Collier (2004), Philosophy, Rhetoric, and the End of Knowledge: A New Beginning for Science and Technology Studies, 2nd edition. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
• Godfrey-Smith, Peter (2003), Theory and Reality: An Introduction to the Philosophy of Science. Chicago, IL: The University of Chicago Press.
• Gordon, Scott (1991), The History and Philosophy of Social Science. New York, NY: Routledge.
• Gorton, William A. (2006), Karl Popper and the Social Sciences. Albany, NY: State University of New York Press.
• Groff, Ruth (editor) (2008), Revitalizing Causality: Realism About Causality in Philosophy and Social Science. New York, NY: Routledge.
• Hitchcock, Christopher (editor) (2004), Contemporary Debates in Philosophy of Science. Malden, MA: Blackwell Publishing.
• Kuhn, Thomas S. (1970), The Structure of Scientific Revolutions, 2nd ed. Chicago, IL: The University of Chicago Press.
• Kuhn, Thomas S. (1979), The Essential Tension: Selected Studies in Scientific Tradition and Change. Chicago IL: The University of Chicago Press.
• Kukla, Andre (2000), Social Constructivism and the Philosophy of Science. New York, NY: Routledge
• Ladyman, James (2002), Understanding Philosophy of Science. New York, NY: Routledge..
• Losee, John (2001), A Historical Introduction to the Philosophy of Science, 4th edition. New York, NY: Oxford University Press.
• Machamer, Peter and Michael Silberstein (2002), The Blackwell Guide to the Philosophy of Science. Malden, MA: Blackwell Publishers.
• Manicas, Peter T. (2006), A Realist Philosophy of Social Science: Explanation and Understanding. New York, NY: Cambridge University Press.
• Mantzavinos, C. (2009), Philosophy of the Social Sciences: Philosophical Theory and Scientific Practice. New York, NY: Cambridge University Press.
• Marcum, James (2005), Thomas Kuhn’s Revolution: An Historical Philosophy of Science. New York, NY: Continuum.
• Newton-Smith, W.H. (2000), A Companion to the Philosophy of Science. Malden, MA: Blackwell Publishers.
• Okasha, Samir (2002), Philosophy of Science: A Very Short Introduction. New York, NY: Oxford University Press.
• Poundstone, William (1988), Labyrinths of Reason: Paradox, Puzzles, and the Frailty of Knowledge. New York, NY: Anchor Books.
• Preston, John (editor) (1999), Paul K. Feyerabend: Knowledge, Science and Relativism--Philosophical Papers, Volume 3. New York, NY: Cambridge University Press.
• Preston, John, Gonzalo Munevar, and David Lamb (editors) (2000), The Worst Enemy of Science? Essays in Memory of Paul Feyerabend. New York, NY: Oxford University Press.
• Stathis Psillos, Stathis and Martin Curd (editors) (2008), The Routledge Companion to Philosophy of Science. New York, NY: Routledge.
• Rescher, Nicholas (2003), Epistemology: An Introduction to the Theory of Knowledge. Albany, NY: State University of New York Press.
• Rosenberg, Alex (2005), Philosophy of Science: A Contemporary Introduction, 2nd edition. New York, NY: Routledge.
• Sarkar, Sahotra and Jessica Pfeifer (editors) (2006), The Philosophy of Science: An Encyclopedia. New York, NY: Routledge.
• Taagepera, Rein (2008), Making Social Sciences More Scientific: The Need for Predictive Models. New York, NY: Oxford University Press.
• Turner, Stephen P. and Paul A. Roth (editors) (2003), The Blackwell Guide to the Philosophy of the Social Sciences. Malden, MA: Blackwell Publishing.

Worthwhile Biographies

• Feyerabend, Paul (1995), Killing Time: The Autobiography of Paul Feyerabend. Chicago, IL: The University of Chicago Press.
• Gleick, James (1992), Genius: The Life and Science of Richard Feynman. New York, NY: Pantheon Books.
• Gribbin, John and Mary Gribbin (1997), Richard Feynman. New York, NY: A Dutton Book.
• Poundstone, William (1992), Prisoner's Dilemma: John von Neumann, Game Theory, and the Puzzle of the Bomb. New York, NY: Anchor Books. (Primarily a biography of von Neumann and excellent introduction to game theory)
• White, Michael and John Gribbin (1994), Einstein: A Life in Science. New York, NY: A Dutton Book.
• White, Michael and John Gribbin (1992), Stephen Hawking: A Life in Science. New York, NY: A Plume Book.

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