I would like to design sustainable growth through digital, social, sustainable innovation as an :
- INNOVATION MANAGER in a DESIGN agency or INNOVATION LAB
- DEVELOPMENT MANAGER in a CONSULTING firm
- CHIEF EXPERIENCE OFFICER within the brand communication / marketing team
I leverage game changing consumer insights into :
- useful, desirable, sustainable brands
- valuable products and services
- breakthrough digital acquisition strategies
- engaging prospect and client communications
- relevant research and data analysis enabling decision
The best mechanism to drive growth is a strategically planned ecosystem. To establish a successful ecosystem, I thread the needle between employee experience, customer experience, brand purpose, creative, and technology, imbuing all these crucial areas with customer obsession.
I recently completed a master in INNOVATION & TRANSFORMATION focused on individual and collective engagement to :
- plan projects exploring new business models while reconciling financial, human, techs constraints
- pose complex problems with method, structure and rigor to convince decision makers
- design relevant and creative responses through design thinking to remain connected to consumer reality
- communicate the value proposition and the results effectively to concerned audiences, including Comex
I have clarified my approach in a series of methodological articles:
1- To (re) engage employees digital transformation must rise up to social challenges #socialinnovation #purpose
2 - Experience design to create value and collectively visualize the customer experience to deliver #experiencedesign
3- Brand entertainment the new way to communicate with the -35 years on line and on TV # brandcontent
4- The animation of the collective to envision and deliver an exceptional customer experience #collectiveintelligence
5 - The account planner and the designer, team leaders of corporate innovation and transformation #goodplanners
My resume + portfolio in French as well as my articles are here : www.pourquoitucours.fr
