Read the ful report : part 1, 2,3 and 4 here "150 Brands Supporting Regenerative Agriculture : Food, Beverages, Apparel, Footwear, Cosmetics, Luxury, Architecture, Hospitality, Travel, Mobility....#expowest #expowest2023 #sia #sia2023"
Climate change, collapse of biodiversity, wars : so many threats to food production. Agriculture is responsible for around ¼ of the world's annual greenhouse gas emissions. The situation is even more desperate for biodiversity, many planetary boundaries have already been crossed. It is therefore imperative to restore the biocapacity of ecosystems.
Regenerative agriculture has been proposed as an alternative means of producing food with lower—or even net positive—environmental and/or social impacts (Rhodes, 2017). A range of claims have been made by different parties about the potential for regenerative agriculture to enhance the sustainability of food production, including for the possibility that regenerative agriculture could form part of a climate change mitigation strategy.
To protect our food systems from the disastrous implications of a planet warming more than 1.5C or even 2C, we must mitigate greenhouse gas emissions as quickly as possible. Regenerative agriculture can cut food sector emissions – which currently make up one-third of all GHGs – and simultaneously, sequester carbon. The Rodale Institute estimates, based on recent data from farming systems and pasture trials around the globe, that we could sequester more than 100% of current annual carbon dioxide emissions with a switch to the practices constituting regenerative agriculture (source). By increasing the carbon content of all the soils in the world by 4 per thousand per year, we would fix the equivalent of the CO2 produced annually by humanity. The soil produces the greenhouse effect when it could reduce it: our ignorance of the soil deprives us of a precious tool! https://4p1000.org/
Regenerative agriculture is a holistic agro-ecological approach that regenerates ecosystems, especially soils, and keeps them in a resilient state. It holds many promises, not only positive environmental promises but also social promises and economic outcomes for farmers. By preserving the functioning of the soil, regenerative agriculture not only preserves carbon storage, thus contributing to the fight against global warming, but also the fertility of cultivated land in the face of desertification, and even... the health of consumers !
Robert Rodale describes the 7 tendencies towards regeneration in agriculture. These seven P’s describe how a system moves to being regenerative. As shown here there are seven tendencies that define a regenerative system. The first is Pluralism, which essentially means diversity in plant species. Second, Protection refers to the need for cover crops to end erosion and increase microbial populations near the surface of the soil. Purity describes the intentional lack of pesticides and fertilizers in production. The fourth tendency, Permanence calls for more perennials and plants with vigorous roots. Peace refers to the harmony with nature, growing with it rather than fighting against it. Potential describes the readily available nutrients that make their way up to the surface of the soil to be used by plants. The final tendency, Progress, encompasses the ever-improving soil quality in terms of structure and water retention capacity.
Nous Sommes Vivants approach of regeneration for companies is aligned with regenerative agriculture practices.
The regenerative economy allows humans to co-evolve with the natural systems around them and reverse degenerative systems (Mang & Reed, 2013). Indeed its purpose is to allow a collective to contribute to an ecosystem service to assist nature in its ability to regenerate. Thus, the regenerative economy goes further than the functional economy and the circular economy, which do not regenerate the resources essential to the health of ecosystems.
According to Guilbert del Marmol (2014), “the future of the circular economy will be alive, reconnected with nature of course; but above all, it will be human” (understand: humans will no longer be excluded from nature and integrated into ecosystems as living beings like any other- The Systems View of Life, Capra and Luisi).
Food, beverages, apparel, footwear innovations have been launched in the USE, Australia, UK ! Do you want to know which brands have invested in regenerative agriculture ? What products they have launched ? What claims they have made ? The level of transparency adopted from farm to fork ? What are the certifications ? What about companies - consumers impacts ?
You can read Part 1 on regenerative brands. A regenerative business renders an ecosystem service, so Part 1 on regenerative brands focuses on CLIMATE and SOIL at the international level - Anglo-Saxon countries (USA - Australia) https://www.slideshare.net/jeremydumont/regenerative-brands-part-1-the-climate-soil-story-noussommesvivants-256130841
Next will come NUTRITION / HEALTH (Part 2), new relationships at the LOCAL level (part 3) and a LIFESTYLE part in contact with nature (part 4).
Please share the brands that you notice are missing. New regenerative brands will be launched at upcoming expo west in Los Angeles #EXPOWEST and the French agriculture salon #SIA
REGENERATIVE BRANDS Part 1 : THE CLIMATE SOIL STORY #NOUSSO…
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