REGENERATIVE BUSINESS MODELS #NOUSSOMMESVIVANTS
Imagine an economy based on this principle of regeneration, an economy that uses our highly productive capabilities to not just reduce but actually undo environmental harm, all while continuing to provide the products and services on which we’ve come to depend. And what if making some relatively simple changes to how we use existing tools — along with employing important new ones, and at little to no additional cost — were to enable this shift?
This scenario isn’t just possible; it’s already happening.The real question is who will pay for the long time ecosystemic services to be delivered.
Good to read in wbcsd that farmers could expect a 15-25% return on investment after transitioning from conventional to regenerative agriculture systems, however the transition can take three to five years, according to a report and economic analysis released today by Boston Consulting Group (BCG) and the World Business Council for Sustainable Development’s (WBCSD) One Planet Business for Biodiversity (OP2B) coalition. The new report, “Cultivating Farmer Prosperity: Investing in Regenerative Agriculture,” examines the major financial advantages and systemic barriers for farmers trying to adopt sustainable farming practices and offers public and private-sector solutions to assist farmers in the transition period.
Based on the surveys and interviews with farmers and a financial analysis of wheat farmers in Kansas, the report found that there can be a positive business case for regenerative agriculture in the long run, with profits reaching as much as 120% above the earnings of farmers using conventional practices. “The time to support large-scale transition to regenerative agricultural practices is now,” according to Doug Petry, report author and manager, One Planet Business for Biodiversity (OP2B), WBCSD. “Our findings show that there is a positive business case to be made for transitioning to regenerative agricultural practices - but farmers need more help. The short-term risks during the transition period are significant, which is why we must provide a support structure that includes both financial and technical assistance. We can’t let our farmers shoulder the upfront financial costs of transitioning to regenerative agricultural practices on their own.” source
Consumers are shifting their spending toward products with ESG-related claims Check out this study conducted broadly reveals, in many categories, a clear and material link between ESG-related claims and consumer spending. Claims range from climate change to biodiversity preservation. A good portion of these products are sourced from regenerative agriculture source
Product innovations regenerative agriculture brings to our societies are already available for Americans, Australians....and now French consumers. Do you want to know which brands have invested in regenerative agriculture ? What products they have launched ? What claims have they made ? The level of transparency from farm to fork ? What are the certifications ? What about companies - consumers impacts ? Can we hope for biodiversity regeneration ?
REGENERATIVE BRANDS - PARTS 1,2,3,4 (SHORT VERSION)
A global paradigm shift from intensive agriculture to regenerative agriculture is not for all that immediately: obstacles to the generalization of regenerative agriculture persist. Even if the regeneration index set up by the Pour une agriculture du vivant movement makes it possible to objectively measure the results of the transition of farmers, the latter remain mostly skeptical. Indeed, this radical change in method can harm yields, at least initially. This is why the McCain group provides a long contract with its farmers to help them in their transition and ensure them a comfortable future in the event of a drop in yield. A commendable initiative that could be generalized. But for Anne Trombini, the biggest change to be made remains cultural. Imaginaries must evolve to move towards an agriculture that is more respectful of the soil: “the key is to be the farmer’s partner and to put things on the table by wondering how to distribute the risks. A prerequisite for adapting our agricultural practices to the current warming. (source)
ECOLOGICAL IMAGINARIES, FOCUS ON REGENERATIVE AGRICULTURE
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