DISCOVER CONTAGIOUS IDEAS 2.0 : CONTAGIOUS IDEAS 2.0
This weblog stems from a partnership between pourquoi tu cours and Contagious magazine
Pourquoi tu cours (the ideas agency) is a strategic planning agency run by Jérémy Dumont that helps brand managers develop strategies designed for the new interactive generation on and offline : design :http://pourquoitucours.fr/psst.htm
At the forefront of innovation, our exchange platform, PSST(opinions and trends 2.0),
is the place where 60 000 professionals working in marketing,
communication, media and design interact to share ideas and master 2.0
innovations.
- Professionals with different skills and fields of expertise gather in our think tank courts circuits to deliver innovative thinking in tune with emerging social trends and quickly operational in any economic sector.
- Once a month, les apéros du jeudi
make people and ideas collide in Paris. Each event is a collective
experience in the continuity of the courts circuits trend report of the
moment.
- Contagious ideas gathers 2.0 ideas from strategic planners around the world : in partnership with contagious magazine.
+ agency scoop (the network for the ad industry, http://www.agencyscoop.com) is a "facebook" kind of network gathering professionals working in advertising and marketing.
Contagious magazine identifies ideas, trends and innovations behind the world’s most revolutionary marketing strategies :www.contagiousmagazine.com/
2009 SOCIAL TRENDS Marketing Communication Media Creativity Web 2.0 Design by pourquoi tu cours.
Bill Gates once derided open source advocates with the worst epithet
a capitalist can muster. These folks, he said, were a "new modern-day
sort of communists," a malevolent force bent on destroying the
monopolistic incentive that helps support the American dream. Gates was
wrong: Open source zealots are more likely to be libertarians than
commie pinkos. Yet there is some truth to his allegation. The frantic
global rush to connect everyone to everyone, all the time, is quietly
giving rise to a revised version of socialism. Communal aspects of digital culture run deep and wide. Wikipedia is
just one remarkable example of an emerging collectivism—and not just
Wikipedia but wikiness at large. Ward Cunningham, who invented the first collaborative Web page in 1994, tracks nearly 150 wiki engines today, each powering myriad sites. Wetpaint,
launched just three years ago, hosts more than 1 million communal
efforts. Widespread adoption of the share-friendly Creative Commons
alternative copyright license and the rise of ubiquitous file-sharing
are two more steps in this shift. Mushrooming collaborative sites like Digg, StumbleUpon, the Hype Machine, and Twine
have added weight to this great upheaval. Nearly every day another
startup proudly heralds a new way to harness community action. These
developments suggest a steady move toward a sort of socialism uniquely
tuned for a networked world. We're not talking about your grandfather's socialism. In fact, there
is a long list of past movements this new socialism is not. It is not
class warfare. It is not anti-American; indeed, digital socialism may
be the newest American innovation. While old-school socialism was an
arm of the state, digital socialism is socialism without the state.
This new brand of socialism currently operates in the realm of culture
and economics, rather than government—for now. The type of communism with which Gates hoped to tar the creators of
Linux was born in an era of enforced borders, centralized
communications, and top-heavy industrial processes. Those constraints
gave rise to a type of collective ownership that replaced the brilliant
chaos of a free market with scientific five-year plans devised by an
all-powerful politburo. This political operating system failed, to put
it mildly. However, unlike those older strains of red-flag socialism,
the new socialism runs over a borderless Internet, through a tightly
integrated global economy. It is designed to heighten individual
autonomy and thwart centralization. It is decentralization extreme. Instead of gathering on collective farms, we gather in collective
worlds. Instead of state factories, we have desktop factories connected
to virtual co-ops. Instead of sharing drill bits, picks, and shovels,
we share apps, scripts, and APIs. Instead of faceless politburos, we
have faceless meritocracies, where the only thing that matters is
getting things done. Instead of national production, we have peer
production. Instead of government rations and subsidies, we have a
bounty of free goods. I recognize that the word socialism is bound to make many readers twitch. It carries tremendous cultural baggage, as do the related terms communal, communitarian, and collective. I use socialism
because technically it is the best word to indicate a range of
technologies that rely for their power on social interactions. Broadly,
collective action is what Web sites and Net-connected apps generate
when they harness input from the global audience. Of course, there's
rhetorical danger in lumping so many types of organization under such
an inflammatory heading. But there are no unsoiled terms available, so
we might as well redeem this one. When masses of people who own the means of production work toward a
common goal and share their products in common, when they contribute
labor without wages and enjoy the fruits free of charge, it's not
unreasonable to call that socialism. In the late '90s, activist, provocateur, and aging hippy John Barlow began calling this drift, somewhat tongue in cheek, "dot-communism."
He defined it as a "workforce composed entirely of free agents," a
decentralized gift or barter economy where there is no property and
where technological architecture defines the political space. He was
right on the virtual money. But there is one way in which socialism
is the wrong word for what is happening: It is not an ideology. It
demands no rigid creed. Rather, it is a spectrum of attitudes,
techniques, and tools that promote collaboration, sharing, aggregation,
coordination, ad hocracy, and a host of other newly enabled types of
social cooperation. It is a design frontier and a particularly fertile
space for innovation. source : http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism The New Socialism: Global Collectivist Society Is Coming Online (wired mag)
05.22.09
Illustration: Christoph Niemann
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