http://www.marketingmagazine.co.uk/News/MostDiscussed/1086594/Unilever-engages-directly-consumers-Facebook
Rachel Bristow, media director at Unilever UK, told Marketing: "We have been working on this initiative for several months. The UK is a pilot country and we wanted to build something scalable, interesting and rewarding for consumers."
Bristow said that Unilever is about to go into a phase of driving awareness around the initiative, through emails to its consumer database and adverts on Facebook. She said: "Already 6,000 people have liked the page and just under 90% of those consumers have gone on to be members."
"It is difficult to run outbound campaigns that allow consumers to interact with in their own time and in their own way. This is about getting consumer feedback and making them feel important in our decision making."
http://apps.facebook.com/unilevervip/
.
.
