First, our communications must follow meaningful actions. This means image and persuasion matter less than tangible commitments and accountability. The result is that our success will be measured not only by business impact but also improvements in society.
Second, our communications must be inside-out. This means siloed communications for consumers, shareholders and employees is over. The new way is multi-stakeholder, inside-out communications with employees as first priority.
Third, our communications must be peer-to-peer and based on listening, not telling
https://www.edelman.com/insights/action-communications
